Appszoom for Developers

Make the most of paid promotion with Facebook Ads

Posted by Ben Dickson on Aug 2, 2016 12:00:00 PM

When it comes to advertisement, Facebook is one of the most effective platforms. Since it gathers huge amounts of data about users based on updates, likes, comments, shares, page visits and even activities on other sites (yes Facebook is monitoring you even when you’re not in it), it is one of the most capable platforms for finding people based on their preferences.

Therefore, Facebook Ads have some of the highest conversion rates among paid advertisement platforms. A survey by eMarketer is testament to the fact: More than 95% of the polled marketers said that among social media platforms, Facebook gave them the best ROI.

This naturally means that Facebook should be your prime choice for paid app promotion. But you should take note that even though it’s effective, it’s not a magic recipe that will start getting downloads for your apps without any effort on your part. Like every other promotion platform, it’s got its own kinks and needs experimentation to master.

The key is to find the right people, in the right place, at the right time instead of wasting money targeting very broad demographics. And Facebook is perfect for that. In this post, I’ll share some tips to help you shortcut your path to success and get the most installs for your money.

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Topics: App promotion

6 top ASO tips to increase app downloads

Posted by Ben Dickson on Jul 19, 2016 12:00:00 PM

App store optimization (ASO) is the SEO for mobile apps. With enough effort and good planning, ASO can help you to notch up your app downloads by the thousands and reap the rewards. But in many ways, and given the sheer number of new apps that are being published on a daily basis, ASO can be trickier and more difficult than SEO.

We’ve already discussed the basics of ASO in previous posts, which I suggest you read if you’re new to the game. But while knowing the simple rules helps grasp a general understanding of the concept, putting it to use in real world scenarios presents some totally new challenges.

In this post, I want to share some concrete tips, real-life experience from developers who’ve put ASO principles to good use and improved their app store presence and increased their download rates.

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Topics: App promotion

4 places where you can promote your app for free

Posted by Ben Dickson on Jun 28, 2016 12:00:00 PM

There are a lot of different channels that can help you to increase exposure of your app and grab the attention of potential users.

In this post, I give you a high-level view of different channels and how they can be used to promote your app.

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Topics: App promotion

How to encourage users to return to youR app

Posted by Ben Dickson on Jun 21, 2016 12:00:00 PM

The mobile app journey starts with user acquisition. Part of the challenge is getting users to actually install your app on their device. It takes a lot of effort to keep a competitive edge over hundreds of potential competitors and to convince users to install your app instead of the other contenders.

But as I said, acquisition is only part of the challenge. The rest of it is to actually nudge users into returning to your app after they install it. With so many different apps and games installed on their smartphones, users are bound to forget about your app if it doesn’t offer any convincing incentives. And an abandoned app is just as bad as a non-existent one.

User retention is a vital element in the success of an app. It helps generate revenue (depending on your app’s monetization model), but it also helps generate crucial feedback on the usability and performance of your app, and give you insights on what’s working in your app and what needs to be improved in order to make it a better product.

Therefore, in tandem with running campaigns to generate installs for your app, you need to improve retention and inspire those who download your apps to return and become frequent users. Here are a few tips that can help you do so in a non-invasive manner.

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Topics: App promotion

Making An Effective Introduction To Your App Using YouTube

Posted by Teru Yim on Oct 6, 2015 12:39:00 PM

As an app developer, you need to effectively market your product as simply as possible. We highly recommend you consider using YouTube to get the word out.

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Topics: App promotion

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