Reaching out to the media is an important step of your app marketing efforts. No one will automatically learn about your app in the endless, roiling sea of apps that are vying for user attention and smartphone real estate. But a well-placed article or blog post can generate lots of traffic to your app, give you an SEO boost and amplify your marketing efforts like nothing else. A good press release is one of the things you need when you want to pitch your app to the press.
But since thousands (if not millions) of other developers and publishers are doing the same thing, writing a killer press release that will make your app stand out from the competition can be a challenging feat. Here’s how you can write a press release that will put you on a better footing to draw the attention of bloggers and journalists.