You’ll hear a lot about email marketing having become passé, a thing of the past, a tool to ultimately avoid… You’ll also hear a lot about how mobile push notifications are your salvation and can bring you tons of downloads, leads, and customers (which is true by the way).
The truth is, email marketing has been put to so much ill use that it has fallen from grace, like many other things (banner ads anyone?). But anything done wrong can turn into a disaster, including mobile push notifications. Push notifications can become intrusive on their own, especially since smartphones are extremely personal devices, and users can quickly get annoyed when targeted with untimely and irrelevant ads, and subsequently turn off notifications and block you out forever.
Placing your bets on any single medium to reach out to your user makes it easier to lose touch. So you should value every channel you have to connect with, and engage, your potential customers. That includes email lists.
Fact of the matter is, email lists are far from dead, and if used properly, they can turn out to be one of your most effective – and favorite – app marketing tools. In this post, I will show you how to grow your email list and put it to good use.