Appszoom for Developers

How to grow your app’s email marketing list

Posted by Ben Dickson on May 10, 2016 12:00:00 PM

You’ll hear a lot about email marketing having become passé, a thing of the past, a tool to ultimately avoid… You’ll also hear a lot about how mobile push notifications are your salvation and can bring you tons of downloads, leads, and customers (which is true by the way).

The truth is, email marketing has been put to so much ill use that it has fallen from grace, like many other things (banner ads anyone?). But anything done wrong can turn into a disaster, including mobile push notifications. Push notifications can become intrusive on their own, especially since smartphones are extremely personal devices, and users can quickly get annoyed when targeted with untimely and irrelevant ads, and subsequently turn off notifications and block you out forever.

Placing your bets on any single medium to reach out to your user makes it easier to lose touch. So you should value every channel you have to connect with, and engage, your potential customers. That includes email lists.

Fact of the matter is, email lists are far from dead, and if used properly, they can turn out to be one of your most effective – and favorite – app marketing tools. In this post, I will show you how to grow your email list and put it to good use.

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Topics: App marketing

What to do AFTER launching your mobile app

Posted by Ben Dickson on May 3, 2016 12:00:00 PM

In the previous post, I described steps you should take before publishing your app in app stores to make sure that you hit the ground running and get started on the right footing.

Does that mean that, after you publish your app, you can sit back and relax and watch downloads rates and revenue increase on their own? Of course not. This is just the beginning and you have to do your best to avoid the worst in the hostile environment of the mobile app industry, where many a good title have met their demise because of the lack of sound marketing strategies.

In this post, I will describe several measures you should take after you publish your app in order to improve your chances of success.

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Topics: App marketing

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