Appszoom for Developers

The principles that make app engagement marketing simple

Posted by Ben Dickson on Oct 18, 2016 12:00:00 PM

These days, the mission of most companies is plain and simple: putting every effort into increasing their value to the highest peak possible. However, there is another viewpoint that does not consider the product, the brand, or even the team to be the most valuable asset. In fact, the most important asset is sitting right before your eyes, the person that’s always right: the customer. The companies that enjoy the most success follow a simple line in each and every stage of their customer lifespan: during the acquisition of new buyers, in escalating the lifetime value (LTV) of each buyer, and during their conversion process into advocates of the product.

In today’s world it is the duty of the marketer to act as guide to the journey their customers are on; to establish bonds with each and every customer no matter where they are. This may involve making contact using social media, providing a unique experience through various devices, or providing personalized criteria and communications.

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Topics: App marketing

Advanced app user retention 101

Posted by Ben Dickson on Oct 11, 2016 12:00:00 PM

Two very distinct yet related measures of application success are mobile app retention and engagement. A recipe for failure consists of low app engagement, while you know you’re onto a winner if you have growing engagement and retention.

Here’s what you need to know.

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Topics: App marketing

How to choose between mobile app and mobile web for marketing campaigns

Posted by Ben Dickson on Oct 4, 2016 12:00:00 PM

Deciding between mobile app and mobile web is most probably the most common dispute in the mind of marketers. When a growing number of people across the globe own a mobile device or smartphone, the issue at hand becomes even more important.

With profit often as the goal, how can brands master the art of communication with their customers while not forgetting to respect the user? Can brands merely build a mobile app and consider it done?

If the objective is mobile advertising effectiveness, vital factors must be considered when deciding between mobile app and mobile web.

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Topics: App marketing

How to improve app marketing through social media monitoring

Posted by Ben Dickson on Sep 20, 2016 12:00:00 PM

With their propagation and growth, social media platforms have proven to be an indispensable tool for many professions, including app marketing. With social media networks, you can connect to new customers, trigger public conversations about your app, offer new channels to communicate with your brand, and provide a unified place to share your content globally.

The openness of social media is improving transparency and accountability and is driving more authentic and informal conversations about apps.

But while there’s no doubt about the power hidden behind social media marketing, you need to have the means to monitor your efforts in order to be able to use your social media accounts to their full potential.

Monitoring social media efforts can help you stay ahead of your competitors, keep your customers engaged and make sure all mentions of your brand and app are properly dealt with. Effectively, you get the biggest bang for the buck while also mitigating risks and controlling damage.

In this article, I will touch upon the basics of social media monitoring in different domains of app marketing.

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Topics: App marketing

How to come up with app ideas that sell

Posted by Ben Dickson on Sep 13, 2016 12:00:00 PM

Creating software is a risky business in general. You spend hundreds and thousands of hours developing your application, and then you have to keep your fingers crossed, hoping against hope that it will produce the buzz and excitement that you expect. Successful mobile app projects are even harder to pull than traditional software. Mobile devices are more limited in memory and real estate in comparison to other computing devices, and you have to have a good reason to convince users to install and keep using your app.

A lot of it hinges on the idea behind your app. Is it something that hasn’t been done before (like Pokemon Go)? Is it a personalized version of a famous tool (like the Facebook app)? Why should users choose your app over the millions of others that are available out there?

But contrary to popular belief, great ideas are not the product of divine intervention or the minds of the gifted few who can foresee the future and decide an impeccable course of action. Successful app ideas are the result of meticulous, step by step action which can identify problems and find solutions to those problems.

In this piece, I will share a few recommendations that can aid you in defining the path of your app idea generation process, whether you’re a novice or a seasoned developer.

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Topics: App marketing

How to better your mobile app marketing via competitive analysis

Posted by Ben Dickson on Sep 6, 2016 12:00:00 PM

We've all read a lot about app marketing tactics and techniques. The basics, the tools, the procedures are generally the same. Organic marketing, paid acquisition, retention tools, analytics, app store optimization, iOS and Android hacks and whatnot are being discussed everywhere. But how is it that some marketers are more successful than others?

What makes the difference is how you combine your tools and put them to use together. One of the universal tried and tested ways to improve your skills and abilities is to learn from others. In this piece I will acquaint you with competitive analysis, a technique that will help you discover the secrets of your peers and competitors who are performing better than you.

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Topics: App marketing

How top brands are using mobile apps to promote their services

Posted by Ben Dickson on Aug 23, 2016 12:00:00 PM

Brands are always looking for new, innovative ways to create more efficient ads and improve conversion rates. Trends quickly shift and what works today might no longer be effective tomorrow. For instance, at their dawn, banner ads were one of the most effective advertising mediums. Today, they’re one of the most invasive types of ads with the lowest click through rate.

Presently, mobile advertising is on the rise. Brands and companies are increasingly embracing mobile marketing campaigns. This is especially important since more than half the total internet traffic comes from mobile devices, a figure that is slated to rise in the future.

Today, about 49 percent of digital ad spending is allocated to mobile ads, and by 2019, the figure will rise to 72 percent. With trends leaning toward mobile advertisement, companies are learning to use the personalized experience and unique features of mobile apps to create marketing campaigns that are engaging for their audience and generate better return on investment.

Here are four successful examples of how mobile apps are changing the marketing landscape.

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Topics: App promotion, App marketing

5 tips for writing better press releases for your mobile app

Posted by Ben Dickson on Aug 16, 2016 12:00:00 PM

Reaching out to the media is an important step of your app marketing efforts. No one will automatically learn about your app in the endless, roiling sea of apps that are vying for user attention and smartphone real estate. But a well-placed article or blog post can generate lots of traffic to your app, give you an SEO boost and amplify your marketing efforts like nothing else. A good press release is one of the things you need when you want to pitch your app to the press.

But since thousands (if not millions) of other developers and publishers are doing the same thing, writing a killer press release that will make your app stand out from the competition can be a challenging feat. Here’s how you can write a press release that will put you on a better footing to draw the attention of bloggers and journalists.

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Topics: App promotion, App marketing

What is mobile app deep linking?

Posted by Ben Dickson on Aug 9, 2016 12:00:00 PM

URLs and links have become all too common in the world of web. Find a page that you like, copy the web address, and send it to a friend via social media, email or SMS, and they can instantly point their browser to the same location and share the experience with you.

Imagine if you could do the same with the contents of a mobile app. This is something that is made possible through “deep linking,” a development technology that hasn’t been given its proper due over past years, but is fast gaining popularity both among app developers and marketers and was predicted as one of the mobile app trends to impact 2016.

In this post, you’ll learn about the basics of deep linking, the benefits and caveats.

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Topics: App marketing

How to choose the right IAP strategy

Posted by Ben Dickson on Jul 26, 2016 12:00:00 PM

Monetization is always a hot topic in the app industry. In fact we’ve covered it on several occasions here at Appszoom. App revenue is rising every year, and every developer and publisher is in a rush to grab a bigger piece of the pie. There are several known models, each with its own strengths, weaknesses and use cases. In this post, I want to delve a little bit deeper into in-app purchases, which is becoming one of the most efficient ways to monetize your app.

For those who need a little reminder, the in-app purchase model is where you offer users to either buy items or unlock features within your app by making a payment. This is a scheme that is being used in a wide range of app categories, including games, messaging apps, ecommerce and retail, fitness and health, etc.

Though there’s a general understanding of the benefits of using the in-app purchase model, a lot of developers don’t understand how to translate the idea into concrete actions that will help make the best out of their apps. Here are some guidelines that will hopefully help you better choose your path to in-app monetization.

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Topics: App marketing

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