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The best of 2016 trending in mobile commerce

Posted by Ben Dickson on Dec 13, 2016 12:00:00 PM
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There is no doubt that our lives have been completely changed after the introduction of mobile phones. In a modern world in which we’re constantly seeking to deepen our connectivity to the internet, we’ve reached a point where life is impossible without smartphones. Everyone has a least a few apps downloaded on their smartphone, and lives seem to come to complete standstill without the internet. In 2015 we witnessed amazing leaps forward in mCommerce app development. There was, however, more room for development and 2016 has proven to be even more exciting with further advances unlike anything ever seen before

Research shows that there are 2.6 billion smartphone users in the world, and this number is forecasted to increase to a whopping 6.1 billion by 2020. Furthermore, 90 percent of all users enjoy 24/7 access to their mobile phones, and as a result, to the Internet. The need for more mobile phones has intensified, and 2016 saw demand grow exponentially. In 2015 many business realized the potential and began switching their priorities to mobiles. This trend continued in 2016 and many experts believe there it will carry through to 2017 and beyond.

How did mCommerce develop in 2016?

1. The converging of stores, online and offline

People began accessing online stores using a variety of devices, especially if they were able to access popular brands from the market. Users also began interacting with  brands and their offers, and as a result the gap between online and physical stores has been narrowing. Retailers were the first to comprehend the overlapping of online and in-store experiences, and the financial benefits it could bring. We are now witnessing more and more online and in-store options becoming available to the consumer community. Some of this options are offered by partnering with third party apps, which—to highlight one example—let you reserve clothing online. This can be, and has been, done in physical stores, as has the option of same day delivery, and features related to beacons such as mobile payments, targeted offers, and loyalty rewards to entice consumers.

2. The social nature of commerce

The power of social media is undeniable. Social media and mobile devices have an intriguing and completely intertwined relationship. 2015 was a complete success story for commerce on social media, and the profits continued to pour in for this industry in 2016. Major social media outlets, including the likes of Facebook, Instagram, Pinterest, and Twitter, introduced buy buttons that became a consumerist sensation. Consumers and analysts were a bit skeptical at first, but all of us were witness to how this phenomenon gained a foothold across the market in 2016 and will most probably continue to grow steadily in 2017.

3. Mobiles enjoying a web of their own

Interesting research shows that we are spending 85 percent of our mobile phone time using apps, and this figure increased in 2016. Even more interestingly, however, are the results of studies indicating that we are spending 80 percent of our time on just three installed apps we find the most engaging. Apps were also the source of the most visits in the two largest eCommerce stores, while, for the most part, numbers of sales made via websites fell. After witnessing mobile web growth in 2016, it is hard to believe we will see anything on the contrary in 2017.

4. Optimization of mobile checkouts

Bad checkouts have led to virtual cart abandonment, and an increase in cart abandonment has unfortunately inflicted major losses on retailers. The number of purchases made on mobile devices is gaining momentum; as a result, retailers need to optimize mobile checkouts to increase their sales and boost their revenue.


Do you know how to keep them engaged?: Advanced App User Retention 101


Conclusion

Now that we have information about the most popular trends in mobile commerce of 2016, the curiosity is already growing for what 2017 may have in store for us. This is motivating many in the mobile and mobile app development industry to place certain issues on their to-do list and certain subjects on their keep-in-mind list. Many are seeking to gain access to the market as soon as possible. While this is a very obvious objective, there is also need for patience—and at times caution—when it comes to investing and what risks to take. The company boasting the most experience and expertise will surely be the envy of many in 2017.

Topics: App promotion

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