App marketing is a dynamic process. It involves a lot of different disciplines and requires many skills, which evolve and change as you go through the different stages of your app’s growth. No single strategy will cut it, and you always have to look for new methods and tactics to spread the word about your app and grow your audience.
Social media platforms are one of the main channels where you can market your app and acquire audience. There are a plethora of networks, each fundamentally different from the others, having its own characteristics, features, audience and ethics. For instance, you can never use your Twitter posting and engagement tactics in LinkedIn and expect success.
However, what all social media platforms have in common is the difficulty and arduousness of building up an audience. It takes a huge amount of effort to build the right follower base in any of these networks and start engaging the right audience.
A shortcut to social media success is to engage and connect with influencers and leverage their success to guarantee your own. Finding and engaging the right people can help you tap into their vast audience to improve the visibility of your app and brand, and accelerate your social media growth rate as well.
In this post, I will share a few tips on how to find the right people in different social media platforms.