Appszoom for Developers

5 tips for writing better press releases for your mobile app

Posted by Ben Dickson on Aug 16, 2016 12:00:00 PM

Reaching out to the media is an important step of your app marketing efforts. No one will automatically learn about your app in the endless, roiling sea of apps that are vying for user attention and smartphone real estate. But a well-placed article or blog post can generate lots of traffic to your app, give you an SEO boost and amplify your marketing efforts like nothing else. A good press release is one of the things you need when you want to pitch your app to the press.

But since thousands (if not millions) of other developers and publishers are doing the same thing, writing a killer press release that will make your app stand out from the competition can be a challenging feat. Here’s how you can write a press release that will put you on a better footing to draw the attention of bloggers and journalists.

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Topics: App promotion, App marketing

What is mobile app deep linking?

Posted by Ben Dickson on Aug 9, 2016 12:00:00 PM

URLs and links have become all too common in the world of web. Find a page that you like, copy the web address, and send it to a friend via social media, email or SMS, and they can instantly point their browser to the same location and share the experience with you.

Imagine if you could do the same with the contents of a mobile app. This is something that is made possible through “deep linking,” a development technology that hasn’t been given its proper due over past years, but is fast gaining popularity both among app developers and marketers and was predicted as one of the mobile app trends to impact 2016.

In this post, you’ll learn about the basics of deep linking, the benefits and caveats.

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Topics: App marketing

Make the most of paid promotion with Facebook Ads

Posted by Ben Dickson on Aug 2, 2016 12:00:00 PM

When it comes to advertisement, Facebook is one of the most effective platforms. Since it gathers huge amounts of data about users based on updates, likes, comments, shares, page visits and even activities on other sites (yes Facebook is monitoring you even when you’re not in it), it is one of the most capable platforms for finding people based on their preferences.

Therefore, Facebook Ads have some of the highest conversion rates among paid advertisement platforms. A survey by eMarketer is testament to the fact: More than 95% of the polled marketers said that among social media platforms, Facebook gave them the best ROI.

This naturally means that Facebook should be your prime choice for paid app promotion. But you should take note that even though it’s effective, it’s not a magic recipe that will start getting downloads for your apps without any effort on your part. Like every other promotion platform, it’s got its own kinks and needs experimentation to master.

The key is to find the right people, in the right place, at the right time instead of wasting money targeting very broad demographics. And Facebook is perfect for that. In this post, I’ll share some tips to help you shortcut your path to success and get the most installs for your money.

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Topics: App promotion

How to choose the right IAP strategy

Posted by Ben Dickson on Jul 26, 2016 12:00:00 PM

Monetization is always a hot topic in the app industry. In fact we’ve covered it on several occasions here at Appszoom. App revenue is rising every year, and every developer and publisher is in a rush to grab a bigger piece of the pie. There are several known models, each with its own strengths, weaknesses and use cases. In this post, I want to delve a little bit deeper into in-app purchases, which is becoming one of the most efficient ways to monetize your app.

For those who need a little reminder, the in-app purchase model is where you offer users to either buy items or unlock features within your app by making a payment. This is a scheme that is being used in a wide range of app categories, including games, messaging apps, ecommerce and retail, fitness and health, etc.

Though there’s a general understanding of the benefits of using the in-app purchase model, a lot of developers don’t understand how to translate the idea into concrete actions that will help make the best out of their apps. Here are some guidelines that will hopefully help you better choose your path to in-app monetization.

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Topics: App marketing

6 top ASO tips to increase app downloads

Posted by Ben Dickson on Jul 19, 2016 12:00:00 PM

App store optimization (ASO) is the SEO for mobile apps. With enough effort and good planning, ASO can help you to notch up your app downloads by the thousands and reap the rewards. But in many ways, and given the sheer number of new apps that are being published on a daily basis, ASO can be trickier and more difficult than SEO.

We’ve already discussed the basics of ASO in previous posts, which I suggest you read if you’re new to the game. But while knowing the simple rules helps grasp a general understanding of the concept, putting it to use in real world scenarios presents some totally new challenges.

In this post, I want to share some concrete tips, real-life experience from developers who’ve put ASO principles to good use and improved their app store presence and increased their download rates.

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Topics: App promotion

How to save time and money in app development

Posted by Ben Dickson on Jul 12, 2016 12:00:00 PM

Time and money are two things you can never have enough of in the development of mobile apps – or any other kind of software for that matter. You’re always short on budget, behind schedule, and afraid of the next bump or obstacle that lies in ambush ahead.

Much of time and budget deficits in app development have to do with the unpredictable nature of software development in general. You don’t precisely know what your target audience and end users want, especially if you’re building something totally new and without precedent. In fact, the users themselves can be as clueless as you are about their requirements and will only know what they want when they see it.

There you have a “chicken and egg” problem again. How do you build something you don’t know?

Naturally, some of the design decisions you make in the early stages of app development will be based on assumption. Some of those decisions will be way off mark and eventually culminate into something that deviates considerably from what the users want. At that point the only way to steer back on the right course would be to restructure, redesign (or sometimes abandon and restart the project, if you have the heart left for it), which means the project will require more time, more resources, more budget, and a helluva lot of more nerves.

One solution to save time and money in app development is to push design changes and corrections as early in the development lifecycle as possible, where implementing them will cost much less, both in time and money.

But how can that be achieved? In this post I’ll share some development and management tips that will help you to mitigate risk and save time and money in app development.

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Topics: Insider

How to develop a successful mobile game

Posted by Ben Dickson on Jul 5, 2016 12:00:00 PM

Building a mobile game is very tough, and not necessarily from a technical perspective. 80% of games aren’t even seen by users, and though you might be very fond of your latest mobile game, a reality check might prove that others don’t think likewise. In general two factors define the success of a mobile game:

  • Revenue: Money has the final say in this business. After all, unless you’ve spent hundreds and thousands of man-hours for social and charitable objectives, if the game doesn’t generate revenue, it won’t be able to sustain the continued endeavors of your studio.
  • Lifetime: Only a game that continues to engage users in the long term can be considered a success. A game that falls into the abyss after an initial sharp rise in popularity is not a successful one.

Even a high app store ranking cannot be considered a success factor if it doesn’t generate results in terms of the abovementioned metrics.

So how do you make sure your hard work and efforts actually generate the satisfactory results you desire? In this post I will share tips for developers to improve the chances of success for your mobile game. There are several caveats to good mobile game programming, especially if you have a background in programming games for other platforms, such as PCs or consoles.

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Topics: Insider

4 places where you can promote your app for free

Posted by Ben Dickson on Jun 28, 2016 12:00:00 PM

There are a lot of different channels that can help you to increase exposure of your app and grab the attention of potential users.

In this post, I give you a high-level view of different channels and how they can be used to promote your app.

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Topics: App promotion

How to encourage users to return to youR app

Posted by Ben Dickson on Jun 21, 2016 12:00:00 PM

The mobile app journey starts with user acquisition. Part of the challenge is getting users to actually install your app on their device. It takes a lot of effort to keep a competitive edge over hundreds of potential competitors and to convince users to install your app instead of the other contenders.

But as I said, acquisition is only part of the challenge. The rest of it is to actually nudge users into returning to your app after they install it. With so many different apps and games installed on their smartphones, users are bound to forget about your app if it doesn’t offer any convincing incentives. And an abandoned app is just as bad as a non-existent one.

User retention is a vital element in the success of an app. It helps generate revenue (depending on your app’s monetization model), but it also helps generate crucial feedback on the usability and performance of your app, and give you insights on what’s working in your app and what needs to be improved in order to make it a better product.

Therefore, in tandem with running campaigns to generate installs for your app, you need to improve retention and inspire those who download your apps to return and become frequent users. Here are a few tips that can help you do so in a non-invasive manner.

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Topics: App promotion

How to find social media influencers to advertise your app

Posted by Ben Dickson on Jun 14, 2016 12:00:00 PM

App marketing is a dynamic process. It involves a lot of different disciplines and requires many skills, which evolve and change as you go through the different stages of your app’s growth. No single strategy will cut it, and you always have to look for new methods and tactics to spread the word about your app and grow your audience.

Social media platforms are one of the main channels where you can market your app and acquire audience. There are a plethora of networks, each fundamentally different from the others, having its own characteristics, features, audience and ethics. For instance, you can never use your Twitter posting and engagement tactics in LinkedIn and expect success.

However, what all social media platforms have in common is the difficulty and arduousness of building up an audience. It takes a huge amount of effort to build the right follower base in any of these networks and start engaging the right audience.

A shortcut to social media success is to engage and connect with influencers and leverage their success to guarantee your own. Finding and engaging the right people can help you tap into their vast audience to improve the visibility of your app and brand, and accelerate your social media growth rate as well.

In this post, I will share a few tips on how to find the right people in different social media platforms.

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