With their propagation and growth, social media platforms have proven to be an indispensable tool for many professions, including app marketing. With social media networks, you can connect to new customers, trigger public conversations about your app, offer new channels to communicate with your brand, and provide a unified place to share your content globally.
The openness of social media is improving transparency and accountability and is driving more authentic and informal conversations about apps.
But while there’s no doubt about the power hidden behind social media marketing, you need to have the means to monitor your efforts in order to be able to use your social media accounts to their full potential.
Monitoring social media efforts can help you stay ahead of your competitors, keep your customers engaged and make sure all mentions of your brand and app are properly dealt with. Effectively, you get the biggest bang for the buck while also mitigating risks and controlling damage.
In this article, I will touch upon the basics of social media monitoring in different domains of app marketing.