Appszoom for Developers

How to find social media influencers to advertise your app

Posted by Ben Dickson on Jun 14, 2016 12:00:00 PM

App marketing is a dynamic process. It involves a lot of different disciplines and requires many skills, which evolve and change as you go through the different stages of your app’s growth. No single strategy will cut it, and you always have to look for new methods and tactics to spread the word about your app and grow your audience.

Social media platforms are one of the main channels where you can market your app and acquire audience. There are a plethora of networks, each fundamentally different from the others, having its own characteristics, features, audience and ethics. For instance, you can never use your Twitter posting and engagement tactics in LinkedIn and expect success.

However, what all social media platforms have in common is the difficulty and arduousness of building up an audience. It takes a huge amount of effort to build the right follower base in any of these networks and start engaging the right audience.

A shortcut to social media success is to engage and connect with influencers and leverage their success to guarantee your own. Finding and engaging the right people can help you tap into their vast audience to improve the visibility of your app and brand, and accelerate your social media growth rate as well.

In this post, I will share a few tips on how to find the right people in different social media platforms.

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How to measure the lifetime value of an app user

Posted by Ben Dickson on Jun 7, 2016 12:00:00 PM

You hear a lot about lifetime value of user when reading about mobile app marketing. LTV is one of the most crucial metrics for measuring an app’s success and can make the difference between an app that rakes in millions of dollars and another that doesn’t make a dime. Knowing the lifetime value of your users can help you to determine the health of your app, to estimate the loyalty of your customers, and to forecast the growth of your app over time.

Lifetime value can tell you how much each new customer is worth, and how much you’re spending to acquire each new user.

But how do you calculate the lifetime value of your users? That is a question that remains a mystery to many. Calculating the lifetime value of users can become a tedious and difficult task.

In this article, I’ll try to help you solve this riddle by breaking down its complexity into much more tangible and manageable parts which can be measured individually.

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3 obstacles that can hinder the app development process (and how to avoid them)

Posted by Ben Dickson on May 31, 2016 12:00:00 PM

The software development lifecycle is rife with unpleasant surprises for the unwary.

There are many things that can slow down the process – or stop it altogether – or take it into unwanted directions. Things like defects, project deadlocks, and energy spent on unneeded features can cause delays in the development cycle - affecting the quality of the product, increasing project risk, and delaying your app's launch.

In this article, I will iterate some of these pitfalls and offer guidelines on how to avoid them.

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How to avoid failure in app development projects

Posted by Ben Dickson on May 24, 2016 12:00:00 PM

Many challenges are involved in running a mobile app development project. Defining a finite list of mistakes and pitfalls to avoid is simply impossible. There are too many moving parts, too many differing aspects and too many unexpected turns and twists that can and will come up in the course of developing and releasing your app to be able to predict everything.

Nonetheless, there are some challenges that are common to all types of app development projects. In this post, I will introduce you to some of them and explain how you can avoid or overcome them.

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How to test your app on a tight budget

Posted by Ben Dickson on May 17, 2016 12:00:00 PM

Anyone with the least bit of professional software development experience will tell you that you should never underestimate the value and importance of testing your program. This is especially true of mobile apps, which undergo a sometimes-painful vetting and examination process before being published on major app stores.

But hiring a fully-qualified QA team to test your app and squeeze every last bug, inconsistency and UI/UX issue out of it might not be within your budget range, especially if you’re an indie developer. But does the fact that you can’t afford a full team of professionals justify not testing your app thoroughly?

I’m sure you already know the answer to that question.

In this article I will show you a few tricks that can get help you get quality user testing for your app, at a very low price.

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How to grow your app’s email marketing list

Posted by Ben Dickson on May 10, 2016 12:00:00 PM

You’ll hear a lot about email marketing having become passé, a thing of the past, a tool to ultimately avoid… You’ll also hear a lot about how mobile push notifications are your salvation and can bring you tons of downloads, leads, and customers (which is true by the way).

The truth is, email marketing has been put to so much ill use that it has fallen from grace, like many other things (banner ads anyone?). But anything done wrong can turn into a disaster, including mobile push notifications. Push notifications can become intrusive on their own, especially since smartphones are extremely personal devices, and users can quickly get annoyed when targeted with untimely and irrelevant ads, and subsequently turn off notifications and block you out forever.

Placing your bets on any single medium to reach out to your user makes it easier to lose touch. So you should value every channel you have to connect with, and engage, your potential customers. That includes email lists.

Fact of the matter is, email lists are far from dead, and if used properly, they can turn out to be one of your most effective – and favorite – app marketing tools. In this post, I will show you how to grow your email list and put it to good use.

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Topics: App marketing

What to do AFTER launching your mobile app

Posted by Ben Dickson on May 3, 2016 12:00:00 PM

In the previous post, I described steps you should take before publishing your app in app stores to make sure that you hit the ground running and get started on the right footing.

Does that mean that, after you publish your app, you can sit back and relax and watch downloads rates and revenue increase on their own? Of course not. This is just the beginning and you have to do your best to avoid the worst in the hostile environment of the mobile app industry, where many a good title have met their demise because of the lack of sound marketing strategies.

In this post, I will describe several measures you should take after you publish your app in order to improve your chances of success.

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Topics: App marketing

What to do BEFORE launching your mobile app

Posted by Ben Dickson on Apr 26, 2016 12:00:00 PM

Once upon a time, back when app market competition was very low, you'd only have to jockey with some 500 apps. Those were the good old days of 2009, when App Store had only just launched. Now, the mobile app market has turned into a huge multi-billion dollar industry and you have to compete with more than a million other apps in each major app store.

We still see exceptional apps and games that turn into overnight successes that rake millions of dollars in a matter of days – but those are the exception, not the rule. True app success is bound to having a good app marketing plan, one that starts before you actually launch your app.

In this post, I will lay out some of the most important marketing measures to take before launching your app.

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The basics of mobile app cross-promotion

Posted by Ben Dickson on Apr 19, 2016 12:00:00 PM

“You scratch my back,  I'll scratch yours.”

This is the adage we use when we help each other accomplish difficult tasks. The equivalent of back-scratching in mobile app marketing is cross-promotion, a very effective tactic that helps app developers and publishers reach out to their audience and increase traffic and install rates.

This compelling tool is unfortunately underrated, and many developers fail to understand and leverage the power that it offers. Cross-promotion helps cut costs and reach out to an audience that is already engaged.

In this article I will take you through the basics of cross-promotion and some of its most common tactics.

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The do's and don’ts of playtesting your mobile game

Posted by Ben Dickson on Apr 12, 2016 12:00:00 PM

Testing anything is a challenge by itself, let alone a mobile game.

Playtesters are hard to find because they have to have many rare traits at the same time. They have to let their feelings guide them when playing your game, but at the same time, they have to base their assessment and opinion on real hard facts. They should be experienced enough to be able to scrutinize a game and find the weaknesses and potential pitfalls, but they shouldn’t be so technical that they get into unnecessary details (after all, that’s the developer’s job).

They should be able to see behind the appealing visual details and go deep into the gameplay, but they should be careful enough to avoid going off course and expecting your game to be something it’s not.

All in all, playtesting is a fine line, like walking a tightrope. You have to strike the perfect balance. So how do you find the perfect playtester?

You don’t: it’s like looking for a needle in a haystack. Instead, you find relatively-ideal people, and ask them the right questions.

In this post, I’ll offer you some tips on the do’s and don’ts of working with playtesters.

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