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Interview With Liam Spradlin, Mobile UI/UX Designer (Focus, Nova Launcher, AllCast, Today Calendar)

Posted by Janel Torkington on Oct 23, 2015 12:00:00 PM

Bad design is frustrating. Bad app design is infuriating (if you see as many apps each day as I do, anyway - send help).

Designing the aesthetic presentation and user experience of an app is no small task. Seemingly simple design choices have enormous impact on what ends up in the hands of your users.

Will the hamburger menu drop down from the top or should it be swipable from the left? What kind of transitions should you use between sections? What icon is best for the Settings tab? What precise color palette communicates the right message for your unique snowflake of an app? And so one and so forth.

Pro UI/UX designer Liam Spradlin deals with these kind of critical decisions constantly, resulting in some of the most popular and intuitively designed apps on the market today (Focus, Nova Launcher, Allcast, Today Calendar, and more). We scored an interview with him, picking his brains on gathering and acting on user feedback, redesigning apps that are already popular, and designing mobile tools that feature a persistent sense of "fun."

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How to Get Feedback on Your App, Quick and Dirty

Posted by Ben Dickson on Oct 20, 2015 12:00:00 PM

User communication is one of the key elements that helps you stay on the right track while developing and after you publish your app. Getting feedback on your app is crucial for the following reasons:

  • To help you to locate and improve problem areas

  • To enable you to get in touch with your user community

Feedback is at the heart of business growth. Having the right tools and strategy to gather feedback from your users can help you evolve your app from an average product to an awesome, must-have sensation. In this piece I will offer you tips on how to get quick feedback on your app.

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Interview with Yarden Tadmor, Founder of Switch: Tinder For Jobs

Posted by Janel Torkington on Oct 16, 2015 12:21:00 PM

What if searching for a new job wasn't completely terrible? Seriously, if you're still combing the classifieds, you're way behind the times: everyone who's ever used Tinder knows that swiping is the new black.

The dev team at Switch is playing the employment-seeking game with a whole new deck. Instead of penning endless heartfelt cover letters only to get lost in a hopeless HR pile, job-seekers using Switch can get matched with hiring managers just by swiping right on opportunities that look like a good match for their experience and skills.

A limited profile for both potentials and recruiters means that finding your next project is efficient, streamlined, and - dare we say it - quite possibly fun. It allows even the currently employed to keep an open mind when it comes to looking at what else is on the market, since it's so simple to use Switch during small snatches of free time.

Switch has done great for itself since launching this past June. We scored an interview with CEO Yarden Tadmor to find out what's behind the acclaimed "Tinder for jobs."

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How to Increase Your Mobile App Installs – Part 2: Paid Methods

Posted by Ben Dickson on Oct 13, 2015 12:00:00 PM

In the first part of this series, I underlined the importance of increasing app installs and overviewed some of the organic methods that can help increase your visibility and give you more app installs.

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Interview With Francisco Franco, Dev Of Focus, Android Photo Organizer App

Posted by Janel Torkington on Oct 9, 2015 2:46:03 PM

Keeping thousands of photos unorganized in your smartphone is the equivalent of those endless stacks of Kodak moments stashed away in cardboard boxes in your parents’ garage. All those moments of careful framing and snapping the shutter are effectively rendered lost and pointless.

Everyone needs some kind of photo organizer. Finding the right gallery app can be tricky business; how can you ensure that the app’s methods will match your photo collections?

High-profile mobile developer Francisco Franco  and designer Liam Spradlin released Focus for Android this past July, and it’s taken off since then as one of the sexiest, most highly-functional gallery apps on the market (our editors loved it: check out their review). It’s one of the most effective, easy-to-use solutions for organizing your locally stored photos that we know of - and the basic version is totally free.

Besides great design, Focus features a neat and tidy tagging system so you can organize your photos on multiple levels: subject, source, date, and so forth. A ton of other thoughtful details are included for an IAP of $3.79, like a lock so friends can’t swipe too far and a dark mode perfect for goths and night owls.

We gave Francisco a poke on Twitter last week, and he graciously agreed to a little interview with us regarding Focus, Google Photos, how to get positive press, and more.

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Making An Effective Introduction To Your App Using YouTube

Posted by Teru Yim on Oct 6, 2015 12:39:00 PM

As an app developer, you need to effectively market your product as simply as possible. We highly recommend you consider using YouTube to get the word out.

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Topics: App promotion

Interview With Liam Mcferrin, 11-Year-Old Android Dev

Posted by Janel Torkington on Oct 2, 2015 12:00:00 PM

Liam Mcferrin is a mobile dev who released his first app, CUBER, to the Play Store just a month ago. Like so many in our developer community, he’s concerned about the finer details of app marketing, Android device fragmentation, and getting his official rating certifications sorted out.

He’s also 11 years old.

As soon as our dev relations guy told me he in was contact with Liam, I knew I had to find a way to talk to him myself. We set up a Skype interview to quench my curiosity; here’s the best of what I managed to pick from Liam’s super active brain.

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How to Increase Your Mobile App Installs – Part 1: Free Methods to Increase Your Visibility

Posted by Ben Dickson on Sep 29, 2015 12:00:00 PM

As mobile internet becomes more and more popular, mobile apps are slowly but steadily outdistancing mobile web. Digital content is now being consumed more on mobile devices than on PCs, and the growing trend in online businesses is in-app purchases, as mobile users are becoming more inclined to spend money through apps than web.

According to a 2014 report by mobile apps analytics firm Flurry, the average time spent by consumers on mobiles on a daily basis has been gradaully growing, and most of that time is being spent in apps rather than the web browser. This is a trend that has continued in 2015. Another report shows that mobile apps are even taking the lead from TV shows.

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The Basics Of App Marketing, Part 2: Interacting With Your Users

Posted by Ben Dickson on Sep 22, 2015 12:00:00 PM

In Part 1 of this article, we went over what app marketing is and isn’t. We started out by describing the first steps to successful app marketing, which are the acquisition of users and the setup of a proper analytics system.

Now that you’ve managed to expand your user base and collect useful data about how your app is being used, you’re ready to take the next crucial step in app marketing, which is to interact with your users and to make sure they are receiving the services they need.

In this post, I will give you general guidelines to help your users generate value after they download and install your app.

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The Basics Of App Marketing, Part 1: Acquisition And Analytics

Posted by Ben Dickson on Sep 15, 2015 9:47:46 AM

Mobile apps are a booming industry and a lucrative business. Revenues from mobile applications continue to grow on a yearly basis and new trends are always on the rise.

And now, you’ve gone through the pains of developing your first mobile app and deploying it in your favorite app store. Congrats! But you should know that tapping into this sea of endless opportunities requires more than just coding skills, and building a good app only accounts for only part of the process of creating a successful app.

If you want to make the best of your app, you need to have a sound strategy to make sure that your app is discovered and downloaded among millions of others, and that users become actively engaged in using your app, and potentially spend money in it.

This is the goal of app marketing, the subject that I will be discussing in this two-part article.

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