Mobile App PR: You’re Doing It Wrong
When it comes to PR, mobile indie devs have one major thing in common: they do it wrong.
There are over 1.2 million apps in the Play Store alone, and devs upload hundreds more every day. The large majority of them sink to the bottom of that ocean and rot.
Indie devs in their garages are often brilliant artists and programmers who don’t know jack about self-promotion. Their PR efforts are scattered, piecemeal, and uninformed — or, worse, nonexistent.