App marketing is a dynamic process. It involves a lot of different disciplines and requires many skills, which evolve and change as you go through the different stages of your app’s growth. No single strategy will cut it, and you always have to look for new methods and tactics to spread the word about your app and grow your audience.
Social media platforms are one of the main channels where you can market your app and acquire audience. There are a plethora of networks, each fundamentally different from the others, having its own characteristics, features, audience and ethics. For instance, you can never use your Twitter posting and engagement tactics in LinkedIn and expect success.
However, what all social media platforms have in common is the difficulty and arduousness of building up an audience. It takes a huge amount of effort to build the right follower base in any of these networks and start engaging the right audience.
A shortcut to social media success is to engage and connect with influencers and leverage their success to guarantee your own. Finding and engaging the right people can help you tap into their vast audience to improve the visibility of your app and brand, and accelerate your social media growth rate as well.
In this post, I will share a few tips on how to find the right people in different social media platforms.
As a blogger and media buff, Twitter remains my favorite social media platform. I spend more time on my twitter account that all other social media platforms combined. Top results and accounts in hashtag search results will give you a quick overview of who is having the main say in your niche.
Twitter’s advanced search feature happens to be a very effective tool for finding the right people and content, if you only know how to use it correctly. This article shares some interesting tips in using the advanced search page.
Saved search can also help you keep track of important conversations around topics you’re interested in.
Another one of my favorite features are lists. They’re a bit tricky to find, but once you nail the right list, you’ve effectively broke into on a goldmine of niche accounts in which you can easily find influencers.
LinkedIn is the number one professional social networking platform. Perhaps the most prominent strength of LinkedIn is the amount of work-related information that is stored about each user. You can find users based on their skills and expertise and find influencers based on the amount of endorsements they’ve received from their connections.
If you’re looking for app marketing experts, a simple search will quickly show you users with the right skill set. The advanced search features will help you identify and filter users based on their geographical location or companies they work at.
While connecting to app marketing experts is good, you should also target industry leaders in the category of your app. For instance, if you’ve published a health app, you can look for health tech experts or even doctors with techy inclinations who have a large social media follower base.
BuzzSumo helps you find content with high share rates in the niche and domain of your choice. It doesn’t bring up a list of people or names. Nonetheless, it is a very effective tool for finding influential people by looking at who is writing popular content.
While many people pay to increase shares on their articles, being a bit thorough in your search can quickly bring up people who get a large number of organic shares on their content. The unique angle from which BuzzSumo tackles popularity will enable you to obtain results that are effectively impossible to get from searching in any single social media platform.
Aside from that, BuzzSumo is also a great tool to find great content for your niche and get ideas on how to write better and become an influencer yourself.
YouTube is definitely the place to go if you’ve created a promo video for your app and you’re looking for influencers to share it in their channels.
Finding influencers in your niche is as easy as searching the topic in YouTube and looking for the channels. But connecting to them and getting them to share your content can be a little hard to pull. However if you manage to find the right person with enough subscription on their channel to share your content, you can effectively get a huge number of views on your app’s video.
Also, since it’s powered by Google, improving your presence on YouTube can help improve your app’s search engine ranking in general.
Clarity is a specialized network that will help you find influencers in your niche. And it’s very effective. However, it comes at a price tag of $15 per minute or consultation.
It might sound like a total rip off, but it can save you a lot of time and effort especially when you’re running a time critical campaign, and it usually takes a few minutes to find what – or who – you’re looking for. The platform will connect you to people who are either influencers themselves or can point you in the right direction.
I like Klout because it can help you determine a person’s general influence across more than one social media platform.
It does have its limitations such as limited skill categories, but the results it gives are often very satisfying. You can search by niche and find the experts in the industry who are good candidates to talk about your app on their social media accounts.
How do you influence an influencer?
Finding influencers is one thing, influencing and convincing them to actually talk about your app is another thing altogether.
I have a few tricks up my sleeve (which I’ll share with you in future posts), but I’d like to hear how you do it. Please share your experience with us in the comments section.