Getting feedback on your mobile game can be both a depressing and exciting experience. In most cases, we believe that we’ve created a perfect game, and we don’t expect to receive harshly negative comments, reviews, and feedback. As such, we feel crestfallen when we start seeing reviews bluntly stating “this game sucks” and “another boring remake of game X.” Worse still is when we react to those comments in the form of angry retorts that try to either debunk the critics’ opinions or justify what they see as failure in our apps.
After publishing any app, and especially after publishing a game, you should brace yourself for all those inevitable negative remarks. Embrace them, and turn them into the fuel that will help you improve both your skills and future versions of your app.
Users prefer to point out negative facts
The first truth you have to deal with is that human beings in general are more adept at expressing and paying attention to feelings of anger and disappointment. Likewise, users are wont to forget the pros and remember the cons. Players who feel spited by your game (especially if they’ve paid for it) will be more likely to leave a negative review. Left to their own devices, your fans are far less likely to profess their support and delight in your app, even if they’re juicing out their phones with it for hours.
Therefore, when dealing with negative reviews, don’t take it personal and feel ire for your players because they’re pointing out the weaknesses of your app. They’re only human, after all. Also, understand that negative reviews don’t mean that there’s no positive opinion on your app. You just need to actively prompt it from your fans.
Get ’em singing your praises: How To Get Better Pro And User Reviews Of Your Mobile App
It Takes NO Effort To Download An App
After having spent countless hours confined in your room, staring unblinkingly at your IDE’s interface with bloodshot eyes, you’ve finally seen your efforts come to fruition in a finished game. You’re fond of it, you’re proud of it, and you won’t like it when people say ill about it.
But that’s not the case for your users, who for the most part are not game developers. They’ve downloaded it from the app store (a matter of seconds or, at most, minutes), where it was on display among many other similar apps. Therefore, they simply won’t appreciate your hard work as much as you do, and they can’t begin to fathom the amount of effort that has been put into every single character, level, and feature.
So if you see them meh some very cool feature for which you’ve spent several sleepless nights developing, don’t go mad (and that’s something that happens a lot, by the way). They’re viewing it from a gameplay perspective, not regarding the complexity of the implementation.
negative feedback can be A goldmine
Most reviews are short comments that don’t contain much of value apart from the impulsive feeling of the player about your game. After all, you can’t expect your players to provide professional QA feedback on your development.
But, every once in a while, you’ll stumble upon an honest negative review that contains invaluable information about your app’s failures and how it can be made better. Value those reviews and the problems that are pointed to within them. If possible, reply to the comment or contact the user in question to express your appreciation for the valuable feedback, and make reassurances that their grievances will be addressed in future versions of your game.
Moreover, negative reviews can indicate that you might be targeting the wrong audience and demographics. Consider changing your marketing and targeting plan. They might even contain clues on quick-to-fix problems, such as the monetization models and ads, which might be alterable without the need for recompiling and republishing the game.
All in all, however much it stings, I advise you to read every single negative review that is written about your game. You never know what useful jewels are hidden within them.
Not everything is out of your control
All this said, user reviews are not totally out of your control. There is much you can do to minimize the negatives and increase the positive feedback on your app, especially if you have a solid social media presence and follower base.
Your app already has many fans who can help a lot in generating positive emotion about your app. They just need to be nudged and encouraged to give their kudos to the developer if they like the game. This can be done with well-designed in-app messages and social media sharing buttons. For instance, when the user nails a high score or finishes a particularly difficult part of the game, you can provide them with the means to share their momentous accomplishment with their friends.
There’s much more you can do to engage satisfied users and wash away the bad taste that negative reviews can leave in the mouth.
Over to you
Well, this is how I deal with reviews: with a smile and a jig, and a bow of the hat to the sender, regardless of the mood and tone. In short, I try to make the best of it.
How do you deal with your app’s reviews? Share your experience in the comments section.