Aspiring software creators can find the process of mobile app development truly rewarding. However, like everything else in life, it can be quite difficult if you lack proper planning and resources, and can soon turn into a frustrating experience. Many people run the risk of overcompensating in the early days; development teams tend to devote too much of their time to ideation and design, all the while forgetting to devote time and effort to back-end operations. The same applies to key process stages, such as support and maintenance. Below are five steps that we consider best practice when it comes to mobile app development. This includes streamlining, optimizing, boosting the overall process, and of course, significantly elevating your chances of getting linked with users and providing an engaging experience for them.
1) Pay close attention to safeguards
Having and maintaining a successful app is a bit challenging; as challenging as having an app that has not been received well by the public. This is especially true if you are receiving way too much traffic for your servers to cope with. As part of the process of developing mobile apps, you must always keep flexibility and scalability in mind when designing your software.
Plan for your app’s growth and expansion. Your app might work fine with a limited user base, but will it be able to respond to the needs of thousands and millions of users? You are aiming to create the next Pokemon Go, after all.
You can, if deemed necessary, consider partnering with an online delivery provider. Cloud providers such as Amazon Web Services might be suitable. This party should be able to provide speed-added bandwidth anywhere, anytime, in order to prevent any possible lag or downtime. This is a must.
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2) Target rapid iteration while designing
In app development, audience feedback is used to constantly roll out and test new features. This is especially true for mobile games. Customer responses are the best measure for adjusting software, which at times needs to be done on a daily basis. By focusing on redeployment and quick-hit iteration, you will be able to frequently adjust, test, and check various methods to achieve continued success.
Always prepare the necessary channels to receive user feedback on your apps, and allocate the right resources to respond to that feedback, address user grievances, and make the necessary changes for future iterations.
3) Support system
Customers are accustomed to either abandoning their apps altogether, or remaining loyal to them all day long, studies show. Data provided by Localytics in 2015 reveals that nearly 25% of apps are set aside after one quick glance, re/code reports. What’s considered crucial to the overall success of an app is the number of times a user returns to use particular app again and again, or in other words: “user retention.”
It is quite obvious that engaged users are converting at rates much higher than any other users that haven’t had such a positive experience with any given app, according to Localytics. This becomes even more true if free alternatives are readily available. Of course, the need to have a customer service system in place is an obvious one. Having staff dedicated to ensuring users’ concerns are properly addressed is utterly vital. These staff members must follow each and every technical step you assign to them.
4) Absorbing customer feedback
Customers out there want their voices heard; people do use apps to send feedback after purchases have been made, and following other actions. Think about establishing a way to keep an eye on all this data and polling, and begin surveying the input your audience provides you with. This will allow you to update and/or enhance apps more rapidly and effectively.
5) Routine rollout planning
Key to the modern process of mobile app development is the concept of Software as a Service (SaaS). This is extremely important when applications begin their natural lifecycle, and less so towards the end of that process. Apps must be blueprinted in a way that allows easy expansion and further construction. This is especially important as we move forward with a larger number of apps supporting software that runs parallel to upgrades, patches, long lists of add-ons, and even content extensions that run for an indeterminate amount of time.
Developing mobile apps is a process that involves so much more than just designing, coding and marketing. Setting up ongoing product support and customer service capacities has become crucial. To successfully design, deliver, market and promote apps that are welcomed by app-thirsty consumers, it is vital to plan how to carry out effective operating models from day one. Through such a method you will be able to save time and money, and deliver a notably enhanced experience for your users.