Appszoom for Developers

The Internet of (Expensive) Things

Posted by on 04/04/2017

You’re driving home, 80s rock blaring from the car speakers. It’s raining out; in fact the temperature has dropped significantly over the last few days.

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How to Increase Your Mobile App Installs – Part 2: Paid Methods

Posted by on 10/13/2016

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In the first part of this series, I underlined the importance of increasing app installs and overviewed some of the organic methods that can help increase your visibility and give you more app installs.

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How to avoid failure in app development projects

Posted by on 09/24/2016

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Many challenges are involved in running a mobile app development project. Defining a finite list of mistakes and pitfalls to avoid is simply impossible. There are too many moving parts, too many differing aspects and too many unexpected turns and twists that can and will come up in the course of developing and releasing your app to be able to predict everything.

Nonetheless, there are some challenges that are common to all types of app development projects. In this post, I will introduce you to some of them and explain how you can avoid or overcome them.

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How to find social media influencers to advertise your app

Posted by on 06/14/2016

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App marketing is a dynamic process. It involves a lot of different disciplines and requires many skills, which evolve and change as you go through the different stages of your app’s growth. No single strategy will cut it, and you always have to look for new methods and tactics to spread the word about your app and grow your audience.

Social media platforms are one of the main channels where you can market your app and acquire audience. There are a plethora of networks, each fundamentally different from the others, having its own characteristics, features, audience and ethics. For instance, you can never use your Twitter posting and engagement tactics in LinkedIn and expect success.

However, what all social media platforms have in common is the difficulty and arduousness of building up an audience. It takes a huge amount of effort to build the right follower base in any of these networks and start engaging the right audience.

A shortcut to social media success is to engage and connect with influencers and leverage their success to guarantee your own. Finding and engaging the right people can help you tap into their vast audience to improve the visibility of your app and brand, and accelerate your social media growth rate as well.

In this post, I will share a few tips on how to find the right people in different social media platforms.

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How to measure the lifetime value of an app user

Posted by on 06/07/2016

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You hear a lot about lifetime value of user when reading about mobile app marketing. LTV is one of the most crucial metrics for measuring an app’s success and can make the difference between an app that rakes in millions of dollars and another that doesn’t make a dime. Knowing the lifetime value of your users can help you to determine the health of your app, to estimate the loyalty of your customers, and to forecast the growth of your app over time.

Lifetime value can tell you how much each new customer is worth, and how much you’re spending to acquire each new user.

But how do you calculate the lifetime value of your users? That is a question that remains a mystery to many. Calculating the lifetime value of users can become a tedious and difficult task.

In this article, I’ll try to help you solve this riddle by breaking down its complexity into much more tangible and manageable parts which can be measured individually.

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3 obstacles that can hinder the app development process (and how to avoid them)

Posted by on 05/31/2016

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The software development lifecycle is rife with unpleasant surprises for the unwary.

There are many things that can slow down the process – or stop it altogether – or take it into unwanted directions. Things like defects, project deadlocks, and energy spent on unneeded features can cause delays in the development cycle – affecting the quality of the product, increasing project risk, and delaying your app’s launch.

In this article, I will iterate some of these pitfalls and offer guidelines on how to avoid them.

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How to test your app on a tight budget

Posted by on 05/17/2016

student-group-tablets.jpgAnyone with the least bit of professional software development experience will tell you that you should never underestimate the value and importance of testing your program. This is especially true of mobile apps, which undergo a sometimes-painful vetting and examination process before being published on major app stores.

But hiring a fully-qualified QA team to test your app and squeeze every last bug, inconsistency and UI/UX issue out of it might not be within your budget range, especially if you’re an indie developer. But does the fact that you can’t afford a full team of professionals justify not testing your app thoroughly?

I’m sure you already know the answer to that question.

In this article I will show you a few tricks that can get help you get quality user testing for your app, at a very low price.

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The do’s and don’ts of playtesting your mobile game

Posted by on 04/12/2016

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Testing anything is a challenge by itself, let alone a mobile game.

Playtesters are hard to find because they have to have many rare traits at the same time. They have to let their feelings guide them when playing your game, but at the same time, they have to base their assessment and opinion on real hard facts. They should be experienced enough to be able to scrutinize a game and find the weaknesses and potential pitfalls, but they shouldn’t be so technical that they get into unnecessary details (after all, that’s the developer’s job).

They should be able to see behind the appealing visual details and go deep into the gameplay, but they should be careful enough to avoid going off course and expecting your game to be something it’s not.

All in all, playtesting is a fine line, like walking a tightrope. You have to strike the perfect balance. So how do you find the perfect playtester?

You don’t: it’s like looking for a needle in a haystack. Instead, you find relatively-ideal people, and ask them the right questions.

In this post, I’ll offer you some tips on the do’s and don’ts of working with playtesters.

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How to deal with feedback on your mobile game

Posted by on 04/05/2016

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Getting feedback on your mobile game can be both a depressing and exciting experience. In most cases, we believe that we’ve created a perfect game, and we don’t expect to receive harshly negative comments, reviews, and feedback. As such, we feel crestfallen when we start seeing reviews bluntly stating “this game sucks” and “another boring remake of game X.” Worse still is when we react to those comments in the form of angry retorts that try to either debunk the critics’ opinions or justify what they see as failure in our apps.

After publishing any app, and especially after publishing a game, you should brace yourself for all those inevitable negative remarks. Embrace them, and turn them into the fuel that will help you improve both your skills and future versions of your app.

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3 successful in-app payment strategies for mobile games

Posted by on 03/29/2016

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I’ve already discussed how ads can help bring in a lot of revenue in mobile games, including how developers make fortunes by applying non-intrusive and user-friendly advertisement strategies for their mobile games. But ads are not the only monetization strategy that are raking in huge amounts of cash, and they might not be applicable to all sorts of games.

A tried-and-true alternative that has seen just as much – and even more – success in making money for mobile game developers is in-app purchases (IAP), aka “microtransactions,” where users download the game for free, get a taste, and then pay to unlock extra features. This is a trend that started somewhere in 2010, when free-to-play mobile games kicked off, and has been on the rise ever since. Last year, the top ten mobile games that used this model earned over $5 billion collectively.

This is certainly a more efficient approach than putting a hefty price tag on a game and expecting users to make a one-time purchase to download the app, a risky strategy that might only have a shadow of a chance of succeeding when you’re creating a mobile port for a very famous PC or console game.

But in-app payment does come with its own requisites and pitfalls, and can cause annoyance for players when they’re asked to make an unfair payment at a critical moment, or if they get the general feeling they’re getting nickel-and-dimed by the publisher.

Here are three strategies that can provide a steady revenue for your app without causing the frustration generally attributed to IAP models.

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