In a world where we are witnessing a major increase in the number of mobile devices with each passing year, businesses are finding it more and more necessary to adopt mobile cloud architecture. Updated business strategies focusing on the effects and flexibility of mobile and cloud technologies have become a major necessity for chief information officers (CIOs). The combination of cloud utility and the increasing number of mobile devices means that CIOs are presented with an opportunity that can contribute to profits by using the cloud and taking into consideration the “synergetic relationship” of mobile devices.
Experts are discussing the business benefits of using mobile cloud architecture. There is a need to understand the challenges of mobile app development, how using cloud decreases daily infrastructure upkeep expenses, and how it allows the IT aspect of businesses to focus more of their time and energy on innovating, rather than simple daily operations. With the mobile market continuing to grow, cloud is becoming increasingly beneficial considering its characteristic as a scalable technology. Using cloud allows businesses to start off as small entities and grow extensively with ease and at a low expense.
One wonders why Apple itself is not talking about the most significant change made to their new iPhone. Not even Apple CEO Tim Cook and his colleagues have raised the issue. Smart consumers, however, will understand that when Apple refuse to talk about something, there most probably is something at stake, something of real importance. This is certainly the case with Apple Pay on the new iPhone.
As we have previously mentioned when debating the pros and cons of the new iPhone, the Apple Pay tool can now be used within web browsers. Now that is significant. Enough with the ‘no headphone jack’ business; it’s worth spending some time weighing up the importance of Apple Pay, what with it being the digital payment service of the most successful company on earth, now accessible on the web via Macs and iPhones.
Application development, and now mobile app development, has for years come with its own set of difficulties and challenges. Projects growing in size, becoming too costly, and ultimately failing to yield any tangible results, are commonplace. Similar glitches have been found during the implementation of technologies, varying from from Business Process Management (BPM) to Service Oriented Architecture (SOA).
As some experts have recently pointed out, the trend of growth in software-as-a-service is losing speed, and the next generation of apps will lead to new workflows spanning across a large number of existing mobile apps in novel ways.
There is a hot topic currently driving many switched-on companies to engage in an unprecedented competition with each other when it comes to reaching out to a growing number of online users.
That topic is mobile apps; using them to market and make your voice heard to the largest audience possible has become a very popular. Obviously, the first and most vital step in this somewhat complicated journey is to accurately identify the target audience for your specific product or service.
Once this has been determined, you can launch your effort to shrewdly engage with your intended audience for a wider range of conversations, ultimately leading to more sales. The following methods could see your revenue grow if used as part of a carefully blueprinted strategy.
Sending messages to your users is essential if you want to let them know the newest features and products you offer. But there’s more to it than simply using push messages on mobile devices. There are plenty of options at your disposal, including push notifications, in-app messaging, email, and newsfeeds. With smartphones considered to be very personal devices, it’s very easy to make a wrong turn and frustrate your users.
So how do you choose the right channel for your mobile app?
In this post, I’ll present a few examples that will help you make the right choice for your app. This is far from a perfect science, and a lot will depend on your app’s function and audience. It’s always a good idea to test first, and tailor the advice given below to your own app.
Brands are always looking for new, innovative ways to create more efficient ads and improve conversion rates. Trends quickly shift and what works today might no longer be effective tomorrow. For instance, at their dawn, banner ads were one of the most effective advertising mediums. Today, they’re one of the most invasive types of ads with the lowest click through rate.
Presently, mobile advertising is on the rise. Brands and companies are increasingly embracing mobile marketing campaigns. This is especially important since more than half the total internet traffic comes from mobile devices, a figure that is slated to rise in the future.
Today, about 49 percent of digital ad spending is allocated to mobile ads, and by 2019, the figure will rise to 72 percent. With trends leaning toward mobile advertisement, companies are learning to use the personalized experience and unique features of mobile apps to create marketing campaigns that are engaging for their audience and generate better return on investment.
Here are four successful examples of how mobile apps are changing the marketing landscape.
Reaching out to the media is an important step of your app marketing efforts. No one will automatically learn about your app in the endless, roiling sea of apps that are vying for user attention and smartphone real estate. But a well-placed article or blog post can generate lots of traffic to your app, give you an SEO boost and amplify your marketing efforts like nothing else. A good press release is one of the things you need when you want to pitch your app to the press.
But since thousands (if not millions) of other developers and publishers are doing the same thing, writing a killer press release that will make your app stand out from the competition can be a challenging feat. Here’s how you can write a press release that will put you on a better footing to draw the attention of bloggers and journalists.
When it comes to advertisement, Facebook is one of the most effective platforms. Since it gathers huge amounts of data about users based on updates, likes, comments, shares, page visits and even activities on other sites (yes Facebook is monitoring you even when you’re not in it), it is one of the most capable platforms for finding people based on their preferences.
Therefore, Facebook Ads have some of the highest conversion rates among paid advertisement platforms. A survey by eMarketer is testament to the fact: More than 95% of the polled marketers said that among social media platforms, Facebook gave them the best ROI.
This naturally means that Facebook should be your prime choice for paid app promotion. But you should take note that even though it’s effective, it’s not a magic recipe that will start getting downloads for your apps without any effort on your part. Like every other promotion platform, it’s got its own kinks and needs experimentation to master.
The key is to find the right people, in the right place, at the right time instead of wasting money targeting very broad demographics. And Facebook is perfect for that. In this post, I’ll share some tips to help you shortcut your path to success and get the most installs for your money.
App store optimization (ASO) is the SEO for mobile apps. With enough effort and good planning, ASO can help you to notch up your app downloads by the thousands and reap the rewards. But in many ways, and given the sheer number of new apps that are being published on a daily basis, ASO can be trickier and more difficult than SEO.
We’ve already discussed the basics of ASO in previous posts, which I suggest you read if you’re new to the game. But while knowing the simple rules helps grasp a general understanding of the concept, putting it to use in real world scenarios presents some totally new challenges.
In this post, I want to share some concrete tips, real-life experience from developers who’ve put ASO principles to good use and improved their app store presence and increased their download rates.