We’ve all read a lot about app marketing tactics and techniques. The basics, the tools, the procedures are generally the same. Organic marketing, paid acquisition, retention tools, analytics, app store optimization, iOS and Android hacks and whatnot are being discussed everywhere. But how is it that some marketers are more successful than others?
What makes the difference is how you combine your tools and put them to use together. One of the universal tried and tested ways to improve your skills and abilities is to learn from others. In this piece I will acquaint you with competitive analysis, a technique that will help you discover the secrets of your peers and competitors who are performing better than you.
Monetization is always a hot topic in the app industry. In fact we’ve covered it on severaloccasions here at Appszoom. App revenue is rising every year, and every developer and publisher is in a rush to grab a bigger piece of the pie. There are several known models, each with its own strengths, weaknesses and use cases. In this post, I want to delve a little bit deeper into in-app purchases, which is becoming one of the most efficient ways to monetize your app.
For those who need a little reminder, the in-app purchase model is where you offer users to either buy items or unlock features within your app by making a payment. This is a scheme that is being used in a wide range of app categories, including games, messaging apps, ecommerce and retail, fitness and health, etc.
Though there’s a general understanding of the benefits of using the in-app purchase model, a lot of developers don’t understand how to translate the idea into concrete actions that will help make the best out of their apps. Here are some guidelines that will hopefully help you better choose your path to in-app monetization.
In the previous post, I described steps you should take before publishing your app in app stores to make sure that you hit the ground running and get started on the right footing.
Does that mean that, after you publish your app, you can sit back and relax and watch downloads rates and revenue increase on their own? Of course not. This is just the beginning and you have to do your best to avoid the worst in the hostile environment of the mobile app industry, where many a good title have met their demise because of the lack of sound marketing strategies.
In this post, I will describe several measures you should take after you publish your app in order to improve your chances of success.