When it comes to advertisement, Facebook is one of the most effective platforms. Since it gathers huge amounts of data about users based on updates, likes, comments, shares, page visits and even activities on other sites (yes Facebook is monitoring you even when you’re not in it), it is one of the most capable platforms for finding people based on their preferences.
Therefore, Facebook Ads have some of the highest conversion rates among paid advertisement platforms. A survey by eMarketer is testament to the fact: More than 95% of the polled marketers said that among social media platforms, Facebook gave them the best ROI.
This naturally means that Facebook should be your prime choice for paid app promotion. But you should take note that even though it’s effective, it’s not a magic recipe that will start getting downloads for your apps without any effort on your part. Like every other promotion platform, it’s got its own kinks and needs experimentation to master.
The key is to find the right people, in the right place, at the right time instead of wasting money targeting very broad demographics. And Facebook is perfect for that. In this post, I’ll share some tips to help you shortcut your path to success and get the most installs for your money.