Appszoom for Developers

Ben Dickson

Ben Dickson is a software engineer and a freelance writer. He writes regularly about business and tech and writes a weekly column for the Appszoom blog. You can find him on Twitter at @bendee983.
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Recent Posts

5 tips to boost your mobile app marketing in 2017

Posted by Ben Dickson on Feb 1, 2017 12:00:00 PM

Mobile accounted for more than 44% of digital advertising in 2016, and 2017 is slated to be the year mobile takes over desktop. Meanwhile, with mobile user habits and trends are constantly changing, it is becoming harder to acquire and retain users.

This is why you need a well-planned mobile marketing campaign more than ever. In the ever shifting landscape of mobile apps, here are a few tools that can improve the efficiency of your mobile marketing efforts in 2017.

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Topics: App promotion

The best of 2016 trending in mobile commerce

Posted by Ben Dickson on Dec 13, 2016 12:00:00 PM

There is no doubt that our lives have been completely changed after the introduction of mobile phones. In a modern world in which we’re constantly seeking to deepen our connectivity to the internet, we’ve reached a point where life is impossible without smartphones. Everyone has a least a few apps downloaded on their smartphone, and lives seem to come to complete standstill without the internet. In 2015 we witnessed amazing leaps forward in mCommerce app development. There was, however, more room for development and 2016 has proven to be even more exciting with further advances unlike anything ever seen before

Research shows that there are 2.6 billion smartphone users in the world, and this number is forecasted to increase to a whopping 6.1 billion by 2020. Furthermore, 90 percent of all users enjoy 24/7 access to their mobile phones, and as a result, to the Internet. The need for more mobile phones has intensified, and 2016 saw demand grow exponentially. In 2015 many business realized the potential and began switching their priorities to mobiles. This trend continued in 2016 and many experts believe there it will carry through to 2017 and beyond.

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Topics: App promotion

Five simple methods to boost your mobile app development process

Posted by Ben Dickson on Nov 29, 2016 12:00:00 PM

Aspiring software creators can find the process of mobile app development truly rewarding. However, like everything else in life, it can be quite difficult if you lack proper planning and resources, and can soon turn into a frustrating experience. Many people run the risk of overcompensating in the early days; development teams tend to devote too much of their time to ideation and design, all the while forgetting to devote time and effort to back-end operations. The same applies to key process stages, such as support and maintenance. Below are five steps that we consider best practice when it comes to mobile app development. This includes streamlining, optimizing, boosting the overall process, and of course, significantly elevating your chances of getting linked with users and providing an engaging experience for them.

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Topics: App promotion

Have you ever considered a mobile backend service for mobile app development?

Posted by Ben Dickson on Nov 22, 2016 12:00:00 PM


Yes; it can take a considerable amount of time, use a lot of resources, and be very expensive to develop mobile applications that are connected to back-end infrastructure. One may very well be dissuaded from undertaking such a task. However, as a service, mobile backend slashes its way through red tape to save time and money for IT departments and developers alike.

Consider using mobile backend as a service (MBaaS) to eliminate the necessity to launch servers, establish and initialize authentication components, prepare yourself for scalability, enhance and adjust your systems, or any of the other arduous steps needed to implement complex back-end infrastructure.

However, there are some key questions to consider first. As with all new technology advances, developers may not actually need MBaaS, even though it is advisable that they evaluate the pros and cons of it in relation to their needs. If the circumstances allow it, MBaas can deliver a variety of benefits to your enterprise, despite the fact that it may not act as a one-size-fits-all for every organization.

As a service provider, a mobile backend is able to offer developers a general set of APIs to use when connecting to back-end resources. This assists in simplifying and unifying development efforts using a number of different platforms. MBaas also puts an end to the need to establish redundant app stacks and repeating boilerplate codes, as well as providing a range of back-end services, including the storage of data, geolocation, user authentication, management, and push notifications.

The budget is key: How to save money in app development

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Topics: App promotion

How the cloud deals with mobile app development troubles

Posted by Ben Dickson on Nov 15, 2016 12:00:00 PM

In a world where we are witnessing a major increase in the number of mobile devices with each passing year, businesses are finding it more and more necessary to adopt mobile cloud architecture. Updated business strategies focusing on the effects and flexibility of mobile and cloud technologies have become a major necessity for chief information officers (CIOs). The combination of cloud utility and the increasing number of mobile devices means that CIOs are presented with an opportunity that can contribute to profits by using the cloud and taking into consideration the “synergetic relationship” of mobile devices.

Experts are discussing the business benefits of using mobile cloud architecture. There is a need to understand the challenges of mobile app development, how using cloud decreases daily infrastructure upkeep expenses, and how it allows the IT aspect of businesses to focus more of their time and energy on innovating, rather than simple daily operations. With the mobile market continuing to grow, cloud is becoming increasingly beneficial considering its characteristic as a scalable technology. Using cloud allows businesses to start off as small entities and grow extensively with ease and at a low expense.

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Topics: App promotion

Real change in the new iPhones: Apple Pay

Posted by Ben Dickson on Nov 8, 2016 12:00:00 PM

One wonders why Apple itself is not talking about the most significant change made to their new iPhone. Not even Apple CEO Tim Cook and his colleagues have raised the issue. Smart consumers, however, will understand that when Apple refuse to talk about something, there most probably is something at stake, something of real importance. This is certainly the case with Apple Pay on the new iPhone.

As we have previously mentioned when debating the pros and cons of the new iPhone, the Apple Pay tool can now be used within web browsers. Now that is significant. Enough with the ‘no headphone jack’ business; it’s worth spending some time weighing up the importance of Apple Pay, what with it being the digital payment service of the most successful company on earth, now accessible on the web via Macs and iPhones.

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Topics: App promotion

The reality of app development becoming micro

Posted by Ben Dickson on Nov 1, 2016 12:00:00 PM

Application development, and now mobile app development, has for years come with its own set of difficulties and challenges. Projects growing in size, becoming too costly, and ultimately failing to yield any tangible results, are commonplace. Similar glitches have been found during the implementation of technologies, varying from from Business Process Management (BPM) to Service Oriented Architecture (SOA).

As some experts have recently pointed out, the trend of growth in software-as-a-service is losing speed, and the next generation of apps will lead to new workflows spanning across a large number of existing mobile apps in novel ways.

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Topics: App promotion

How to use mobile apps to best target your audience

Posted by Ben Dickson on Oct 25, 2016 12:00:00 PM

There is a hot topic currently driving many switched-on companies to engage in an unprecedented competition with each other when it comes to reaching out to a growing number of online users.

That topic is mobile apps; using them to market and make your voice heard to the largest audience possible has become a very popular. Obviously, the first and most vital step in this somewhat complicated journey is to accurately identify the target audience for your specific product or service.

Once this has been determined, you can launch your effort to shrewdly engage with your intended audience for a wider range of conversations, ultimately leading to more sales. The following methods could see your revenue grow if used as part of a carefully blueprinted strategy.

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Topics: App promotion

The principles that make app engagement marketing simple

Posted by Ben Dickson on Oct 18, 2016 12:00:00 PM

These days, the mission of most companies is plain and simple: putting every effort into increasing their value to the highest peak possible. However, there is another viewpoint that does not consider the product, the brand, or even the team to be the most valuable asset. In fact, the most important asset is sitting right before your eyes, the person that’s always right: the customer. The companies that enjoy the most success follow a simple line in each and every stage of their customer lifespan: during the acquisition of new buyers, in escalating the lifetime value (LTV) of each buyer, and during their conversion process into advocates of the product.

In today’s world it is the duty of the marketer to act as guide to the journey their customers are on; to establish bonds with each and every customer no matter where they are. This may involve making contact using social media, providing a unique experience through various devices, or providing personalized criteria and communications.

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Topics: App marketing

Advanced app user retention 101

Posted by Ben Dickson on Oct 11, 2016 12:00:00 PM

Two very distinct yet related measures of application success are mobile app retention and engagement. A recipe for failure consists of low app engagement, while you know you’re onto a winner if you have growing engagement and retention.

Here’s what you need to know.

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Topics: App marketing

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