Positive reviews have a decisive role on others’ choice to purchase a product or service, and mobile apps are no exception to the rule. Good reviews (and bad ones as well) will influence potential users’ purchase decisions, as well as how much easier your app will be found in app store searches.
So if you have a terrific app to offer, here’s how you can get others to talk about it and confirm its quality and features. I’ll look both at getting great user reviews as well as what you can do to get recognized professionals to sing the praises of your app.
Let your users drive development: How To Get Feedback On Your App, Quick And Dirty
Use app review plugins
Since users aren’t wont to go out of their way to find a place to leave a review about your app, you should remind them of it in a friendly way. And what better place to do so than within the app itself?
With plugins such as Appirater, you can ask your users to leave a review after they use the app for a number of times.
The plugin’s integration with your app is a breeze and offers the user a “Rate” button which, when clicked on, takes the user to the app store’s review page. It also has settings which will help you to target users based on specific criteria, which I’ll discuss in the next section.
Prompt users at the right time
Prompting users for reviews is a good idea – but if not done correctly, it can have a reverse impact on your marketing campaign, and in fact do more damage than good.
The catch here is to choose the right moment and ask users for reviews when they’re more likely to leave a positive one.
Never ask users to leave a review right after they download the app or have launched it for the first time. They still haven’t experienced your app and so can’t give a real assessment. Your popup message will end up annoying them, prodding them to retaliate with negative reviews.
A better approach would be to use analytics and other tools to assess the user’s experience before asking for reviews. Target users that have been using your app for at least several weeks. And try to send the prompt after they’ve accomplished something within the app and have obtained something of value. This can be beneficial for both you, the developer, and the user.
Offer direct customer services
Customer service is the key to customer satisfaction, and customer satisfaction is an important factor in what users say about your app when they decide to write a review. If you assure your users that you care about their needs and how they use your app, they will most probably talk positively when they decide to leave a review.
In-app customer service and direct communication can help a lot in this regard. Plugins such as Helpshift help you avoid reinventing the wheel, enabling you to offer live instant messaging to your users to tend to their needs while they’re using your app. Once you’ve helped users, you can send them a link and kindly ask them to leave a review.
Avoid Public negative feedback
Observe your users’ experience. Wherever there’s a chance that they did not get what they wanted, make sure your app has a feedback feature that will allow users to directly send their grievances your way instead of writing expressing them as negative reviews and ratings later on.
This is a win-win combination: You get to know what’s wrong with the app; users become confident that the app will be fixed to fulfill their needs; and you avoid having a negative review posted in the open about your app. Everyone’s happy.
Pitch your app to bloggers
Beyond app stores, having your app reviewed by the pros can really give it a real boost. This is one of the best ways to get exposure and drive bigger crowds to your app. But since app reviewers are generally busy people, you have to have a specific strategy to make sure your app draws their attention and convinces them that it’s worth looking at.
Send an email that concisely features all the key elements of your app, what it does and what sets it apart from the rest of its peers, along with contact information. This article offers useful advice on how to write an app pitch.
Catch pro reviewers’ eyes and get ’em to sing your praises: How To Get Great Professional Reviews For Your App
Build a very good app
This is probably stating the obvious, but it should come first and can easily be overlooked. At the end of the day, it’s the app itself that will determine whether the end user will appreciate it and leave a positive review or a negative one. There are a lot of tricks that can help you write a good app, but for the moment, answering the following questions can help you determine whether you’re on the right track:
- Did you design your app with the user in mind, or were you looking at the problem strictly from a developer’s perspective?
- Is your app tailored to embrace mobile culture, or is it just a miniaturized adaptation of a desktop or web application?
- How easy is it for your users to accomplish things within your app? Do they have to search for its features, or are they funneled toward what they need?
How do you boost your app reviews? Leave advice and questions in the comments below.