Mobile accounted for more than 44% of digital advertising in 2016, and 2017 is slated to be the year mobile takes over desktop. Meanwhile, with mobile user habits and trends are constantly changing, it is becoming harder to acquire and retain users.
This is why you need a well-planned mobile marketing campaign more than ever. In the ever shifting landscape of mobile apps, here are a few tools that can improve the efficiency of your mobile marketing efforts in 2017.
