Monetization is always a hot topic in the app industry. In fact we’ve covered it on severaloccasions here at Appszoom. App revenue is rising every year, and every developer and publisher is in a rush to grab a bigger piece of the pie. There are several known models, each with its own strengths, weaknesses and use cases. In this post, I want to delve a little bit deeper into in-app purchases, which is becoming one of the most efficient ways to monetize your app.
For those who need a little reminder, the in-app purchase model is where you offer users to either buy items or unlock features within your app by making a payment. This is a scheme that is being used in a wide range of app categories, including games, messaging apps, ecommerce and retail, fitness and health, etc.
Though there’s a general understanding of the benefits of using the in-app purchase model, a lot of developers don’t understand how to translate the idea into concrete actions that will help make the best out of their apps. Here are some guidelines that will hopefully help you better choose your path to in-app monetization.
Time and money are two things you can never have enough of in the development of mobile apps – or any other kind of software for that matter. You’re always short on budget, behind schedule, and afraid of the next bump or obstacle that lies in ambush ahead.
Much of time and budget deficits in app development have to do with the unpredictable nature of software development in general. You don’t precisely know what your target audience and end users want, especially if you’re building something totally new and without precedent. In fact, the users themselves can be as clueless as you are about their requirements and will only know what they want when they see it.
There you have a “chicken and egg” problem again. How do you build something you don’t know?
Naturally, some of the design decisions you make in the early stages of app development will be based on assumption. Some of those decisions will be way off mark and eventually culminate into something that deviates considerably from what the users want. At that point the only way to steer back on the right course would be to restructure, redesign (or sometimes abandon and restart the project, if you have the heart left for it), which means the project will require more time, more resources, more budget, and a helluva lot of more nerves.
One solution to save time and money in app development is to push design changes and corrections as early in the development lifecycle as possible, where implementing them will cost much less, both in time and money.
But how can that be achieved? In this post I’ll share some development and management tips that will help you to mitigate risk and save time and money in app development.
App store optimization (ASO) is the SEO for mobile apps. With enough effort and good planning, ASO can help you to notch up your app downloads by the thousands and reap the rewards. But in many ways, and given the sheer number of new apps that are being published on a daily basis, ASO can be trickier and more difficult than SEO.
We’ve already discussed the basics of ASO in previous posts, which I suggest you read if you’re new to the game. But while knowing the simple rules helps grasp a general understanding of the concept, putting it to use in real world scenarios presents some totally new challenges.
In this post, I want to share some concrete tips, real-life experience from developers who’ve put ASO principles to good use and improved their app store presence and increased their download rates.