Everyone dreams of building the next multi-million-user app that will bring fame (and money) for the team and the company.
If you’re making plans to develop a new app in 2016, and you have no clue what kind of app will appeal to users, the best place to start from is looking at the statistics of the mobile app industry in 2015. This will give you insights on where the trends are heading, what will users be looking for, and which app categories are the most likely to take the lead in download and usage in the year to come.
A report released by the Yahoo-owned mobile analytics firm Flurry found a 58% increase in mobile app usage in 2015. Usage is defined by the number and duration of sessions in apps. Although the number shows a slight ebb in comparison to 2014 (with 76% app growth), it is stunning nonetheless. And what’s more important is that 40% of the 58% came from existing users, which means mobile users are spending more and more time with their apps.
2015 was sensational for mobile apps, as mobile technology continued to expand into every aspect of our lives. Surveys by Pew Research Center show that in the U.S. alone, 64% of the population owns a smartphone, and of those, 46% say they can’t imagine life without their handset. A study by Smart Insights proved that, with a 51% share of users’ time, mobile digital media has taken the lead from its desktop counterpart, which accounts for 42% of time.
All these statistics show just how much mobile has become ingrained in our lives. Users expect more from their experience with mobile devices, and, as we all know, the best medium to deliver personalized experience on mobile devices are apps. This means that the success of mobile apps is becoming more and more critical in the year to come.
In 2016, in order to run a successful app, you need to make sure that your app engages your users on a more personal level, and that you interact with them on their own terms. Here are a few tips that will help you better achieve this goal.
Smartphones have become intensely personal devices and an inseparable part of our daily lives. As such, our apps must be created in a highly user-centric fashion.
Personalized User Experience (UX) is what every user looks for and expects from a great app. With new trends and technologies constantly surfacing, you need innovative ways to keep your users interested, plus the means to gauge their interaction and engagement in order to obtain desirable results from your app.
If you have experience designing for other mediums, do consider that designing for mobile isn’t just about designing for a smaller screen. It’s also about the context and environment in which these devices are used, the difference that a touchscreen makes to interactions, and even the different relationship that people have with their phone in comparison to laptop and desktop workstations.
With that in mind, here are a few tips that will help you ensure UX success in your app.
You might be a crack app UI/UX designer with loads of great ideas that can propel your team’s next app ahead of the competition. But fact of the matter is that not everything that is possible in Illustrator or Sketch is necessarily feasible when it comes to developing the app. A UI design that hasn’t been created with development hurdles in mind can give major headaches to the developers who will actually build the app
As a long-time app developer, I’ve experienced this more than once. Here are a few tips that will help you to minimize the back-and-forth with your developers and create UI designs that will transition smoothly in both the implementation and development phases.