According to the experts – that’s me, folks – the best mobile games are oftentimes the simplest. And what’s more zen than a friendly round of wrasslin’?
Folmer Kelly is one of the devs behind the smash hit Wrassling, a casual game for both Android and iPhone of pixels, beating people up, and dapper hats. He’s also half of Sets & Settings, an indie dev team putting out a metricboatload of games, running the gamut from the meta-retro Handheld Video Game to the spaceball frenzy of Irrupt.
Their methodology: “Make what feels right.” I interviewed Folmer re: the runaway success of Wrassling, plus to find out how he makes successful games his own way in an industry known for chewing ’em up and spitting ’em out.
Positive reviews have a decisive role on others’ choice to purchase a product or service, and mobile apps are no exception to the rule. Good reviews (and bad ones as well) will influence potential users’ purchase decisions, as well as how much easier your app will be found in app store searches.
So if you have a terrific app to offer, here’s how you can get others to talk about it and confirm its quality and features. I’ll look both at getting great user reviews as well as what you can do to get recognized professionals to sing the praises of your app.
It takes decent talent to make a fancypants mobile game decked out with all the bells and whistles look great. It takes outstanding talent to make a simple, functional utility app look great.
For anyone who’s never tried designing a tool to be both effortlessly functional and visually appealing, I have two words for you: IT’S HARD. Like that John Medea quote, “Simplicity is about subtracting the obvious and adding the meaningful.” That’s not something you can bang out in an afternoon.
In that vein, I’ll unreservedly proclaim that the Today Calendar app is one of the very best utility apps on the market. It’s the one I’ve always relied on across all my Android devices over the years, and the constant updates have just made it sleeker and more efficient. I’m not the only one who feels this way; Today Calendar had a whopping 7,989 5-star reviews on the Play Store at the time of publication.
I interviewed dev Jack Underwood about Today Calendar’s long-term success, including the recent Natural Language Processing update, the material design in collaboration with Liam Spradlin, ASO tools, and smart revenue models. Read more
App installs are like time and money: You can never have enough of ’em.
There are many ways you can drive more installs for your app, including both free and paid methods. One powerful tool that I’ll be discussing in this post is audiovisuals, specifically promo videos. By using videos the right way, you’ll be expanding your app marketing arsenal with an invaluable tool.
It was just over a year back when we all got our first whiff of a better world, one full of bright promise, cloven hooves, and boa constrictor-esque tongues. As far as I’m concerned, Coffee Stain Studios‘Goat Simulatorwas 2014’s breakaway smash hit, the cross-platform game changer that romanced the latent ungulate in all of us.
What began as a spoof idea in an internal game jam went rogue and then viral. The eternal march of Queen Goat was and remains utterly unstoppable, making its way across Android, iPhone, Steam, Xbox, and PlayStation. A dual pair of expansions, Goat Simulator GoatZ and Goat Simulator MMO Simulator, help you make goats a part of this complete breakfast.
I scored an interview with Armin Ibrisagic of Coffee Stain Studios to talk insightful community management, biz models, toast, and goats with jetpacks.
Getting users to install your app is a challenging task that needs to be tackled in the beginning of every mobile app marketing campaign. But the campaign doesn’t ends at benchmarking installs. The bigger long-term challenge is how to prevent your app from becoming idle – or worse, uninstalled – once it finds its way into your users’ devices.
This is what we call “user retention” in app marketing terminology. Basically, this can be achieved by increasing the level of awareness, building interest and highlighting credibility around your app. Proper user retention can help turn your app into a brand that people love and want to engage with, and in turn help drive more organic installs for your app and increase your user base.
In this piece I’ll present you with four tips that can help you to remain engaged and to avoid losing touch with your users.
I have a special zone in my brittle app reviewer heart reserved for Jones On Fire. It was one of the first ever mobile titles that I absolutely fell in love with; the sheer simplicity of its premise (run the hell away from the advancing wall of flame to save the parade of kitties) made for a gleefully frenetic side-scroller. The pacing and ambiance of the game perfectly matches its mobile medium in a way I hadn’t seen prior, plus the copy is chock-full of conspiratorially goofball moments. For me, it’s a little-known classic that will forever find itself at home on my Android tablet.
My favorite firefighter comes from the mind of mobile dev Megan Fox. She and her team, Glass Bottom Games, has found indie success in mobile and beyond, creating “player-centric worlds where interactivity, exploration, and choice matter.” My kind of gaming.
I scored an interview with Megan this week. Check out her insights on who should be devving on mobile, swapping from F2P to Premium, and how to punch dudes so hard they explode.
Now that you have a professional-looking app and a good social media presence along with a well-planned CPI campaign, you might be wondering what else you can do to increase your install rates and give your audience numbers a boost. In this post, I’ll introduce five other methods that will help to increase your install rates without costing you a dime.