We all are used to famous people being paid for promoting brands or products, sometimes because there’s a silver link between an akin philosophy or message, sometimes because they’re both oriented to the same target audience. This is as it is and shouldn’t strike anyone nowadays.
However, we are not used yet at all to famous people promoting mobile or browser games. Even it’s seldom usual to see famous people promoting or endorsing console or PC videogames (videogames are still “evil” at prime time), let alone mobile gaming whose advertisements on media tend to be little more than a trailer with few if any actual gameplay on it.
There’s an exception, though: South Korea. A place where videogames are considered an honorable and respectable sport, a place where videogame star players can play for a living and have sponsors and, sigh, fans. Anyway, mobile gaming marketing is still one light-year behind console gaming, but developers are making a huge effort to narrow the gap.
If there’s something Korean audiences love, it’s KPop, which is the “K” version of “J”Pop, known elsewhere as pop bands. Bold (and resourceful) developers are hiring these bands, in particular female ones, to appeal to that golden market niche made of 16-25 years old male players.
It’s to be expected that male KPop groups will be eventually reached to wink at female audiences. What we wonder is how much time will be needed to see Western famous stars or bands announcing mobile games as an everyday basis. It’s all about the money, we guess, but the race to get the most influential icons promote your next favorite game has already begun.
It might happen that you don’t know the half of the games presented here, but have for sure they sway Killions of wons (₩).