Mood-based playlists are an excellent way to discover and listen to music, as Stereomood, Songza and other services have vastly shown. Obviously, Spotify don’t want to miss the boat of such a music trend. After spending the last several months developing Discover, Radio and Social that are mostly algorithms-based features, now they are pushing things even further with Browser, a collection of more than 20,000 playlists chosen among the over one billion playlists made by Spotify users. Thus, the human factor has finally burst into scene to enhance the music discovering experience. Powered by human level curation Browse provides a selection of music for every moment and mood. In other words, Spotify has jumped on the bandwagon of the mood-based playlists with Browser, in part thanks to Tunigo‘s team, a music recommendation app acquired by the Swedish company in May 2013.
Nonetheless, Spotify hasn’t left everything to the crowd: the company has also include some playlists made of its own that are less mood-oriented and more old-approached, featuring tops, news releases and genres. With Browser feature, Spotify has come full circle on its three-dimensional approach to music discovery. In its own words: “Between your friends, our personalised recommendations and real music experts, it’s the perfect formula to ensure you’ll always have the right music for every moment”.
Browse will be gradually rolling out first to iOS and Android and soon will be available for all platforms. Along with Browse, Spotify teased a revamped messaging platform that reportedly looks like Facebook’s we-based messaging and that will allow users to send text messaging without attaching them to a song or album. A step forward to enhance its social approach.