Most of us began our path into the smartphone era thanks to Nokia, though we weren’t aware at the moment because WAP technology and that Snake game weren’t enough to foresee what was coming.
However, even when the Finnish company held a ton of key patents (including some as T9 predictive text) and launched the better than anything seen before Nokia N95 in 2007, it couldn’t resist Apple’s secret weapon to rule the world: the iPhone 1 was released that same year and marked the start of the end of Nokiasaurs era. Yes, we all know that Nokia could have jumped on Android’s wagon, and a vast majority of Android users would have welcomed that, but Nokia didn’t, and critics and users wonder why not to embrace the lovely green bot.
Even nowadays, many people would like to know how would be to run Android on a Nokia device, and how many iPhone users had turned to Nokia-Android and left Apple aside, let alone what would have been of Samsung, HTC and other major manufacturers in that redesigned mobile world. Last week, Stephen Elop talked loud and clear about the reasons Nokia had back in 2010 to not choose Android.
According to Mr. Elop, Nokia still held a dominant position then. They had to choose between working hard to keep that, committed to continuing to be the leading mobile company; or dissolve into unknown waters. They opted for the former and bet for their own operative system: Symbian. They knew that if they used the same system as the rest, they had to share the market with them. In addition, Nokia’s experts predicted that one big company would excel from Android grounds to face Apple, and if Nokia would have chosen a side, it would have been the also-ran, the second in the wishlist of users. Creating its own system and creating a third pole where they could be lord and master of their own market share.
However, Symbian didn’t work as well as they would have liked, and they allied with Windows. As there aren’t many manufacturers working with Windows Phone, Nokia rules that market. Yes, it isn’t as cool as dominating the whole mobile device market, but at least Nokia is the number one in its smallholding. That was Nokia’s plan since the beginning of smartphones: to be the top one, no matter how, and no matter where, and Nokia Lumia rules Windows Phone market, whatever that means.
Meanwhile, Nokia announced last week its Q2 results: 440 people fired, 39 per cent decrease in mobile phone sales, and people wonder over again if Nokia did right and if it’s still in time to change its eventually unavoidable fate.