Appszoom for Developers

Why Is Independent App Development So Hard?

Posted by Ben Dickson on Feb 9, 2016 12:00:00 PM

The idea of being your own boss and publisher can sound appealing to any app developer who's toiled too long under someone else's thumb. And thanks to the advent of technology in the past years, everyone can have their shot at it: You build your very own app, publish it in your favorite app store (probably Google Play or Apple’s App Store, or both, if you’re a hybrid or bi-native developer), and then the cash starts flowing, right?

Wrong. Pinch yourself, you're dreaming. On the ground, it’s a different story altogether. As an app developer, you have to overcome many challenges to live off your skills independently, some of which you’ll find in this post.

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How to overcome the challenges of mobile ad monetization

Posted by Ben Dickson on Feb 2, 2016 12:00:00 PM


Making money from an app
is risky business, especially when there are more than 1.7 million apps available across different app stores and thousands being submitted for review and publication each day.

When publishing apps, developers have to choose between charging a one-time fee on installation (and deciding what the price will be), or offering the app for free and monetizing within the app. Both options have their own set of challenges (although roughly 75 percent of developers choose the latter). Charging for installation is risky because users are likely to find the needed value in some other free alternative. On the other hand, in-app paid features have their own unpredictable nature and in most cases can’t be relied on to reach profit goals.

This is where mobile ads enter the fray, offering an alternative that can give your users full benefit from your app’s features while also making sure it generates a steady – and hopefully increasing – flow of income. Mobile ad spending doubled in 2014, reaching a whopping $14 billion dollars, which only proves how this monetization medium is growing.

But as with all types of advertisements, mobile ads have their own pitfalls and challenges. Not knowing and addressing them can lead to failed attempts at monetizing your apps, unsatisfied users, and even the possible deletion of your app. In this piece, I’ll offer several tips to help you make the most out of running ads in your app.

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UI/UX Designers: Here's How To Design Your Apps With The Developer In Mind

Posted by Ben Dickson on Jan 26, 2016 12:00:00 PM

You might be a crack app UI/UX designer with loads of great ideas that can propel your team’s next app ahead of the competition. But fact of the matter is that not everything that is possible in Illustrator or Sketch is necessarily feasible when it comes to developing the app. A UI design that hasn’t been created with development hurdles in mind can give major headaches to the developers who will actually build the app

As a long-time app developer, I’ve experienced this more than once. Here are a few tips that will help you to minimize the back-and-forth with your developers and create UI designs that will transition smoothly in both the implementation and development phases.

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What Kind Of App Should You Develop In 2016?

Posted by Ben Dickson on Jan 19, 2016 12:00:00 PM

Everyone dreams of building the next multi-million-user app that will bring fame (and money) for the team and the company.

If you’re making plans to develop a new app in 2016, and you have no clue what kind of app will appeal to users, the best place to start from is looking at the statistics of the mobile app industry in 2015. This will give you insights on where the trends are heading, what will users be looking for, and which app categories are the most likely to take the lead in download and usage in the year to come.

A report released by the Yahoo-owned mobile analytics firm Flurry found a 58% increase in mobile app usage in 2015. Usage is defined by the number and duration of sessions in apps. Although the number shows a slight ebb in comparison to 2014 (with 76% app growth), it is stunning nonetheless. And what’s more important is that 40% of the 58% came from existing users, which means mobile users are spending more and more time with their apps.

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5 Dev Trends That Will Impact Mobile App Success In 2016

Posted by Ben Dickson on Jan 12, 2016 12:00:00 PM

2015 was sensational for mobile apps, as mobile technology continued to expand into every aspect of our lives. Surveys by Pew Research Center show that in the U.S. alone, 64% of the population owns a smartphone, and of those, 46% say they can’t imagine life without their handset. A study by Smart Insights proved that, with a 51% share of users’ time, mobile digital media has taken the lead from its desktop counterpart, which accounts for 42% of time.

All these statistics show just how much mobile has become ingrained in our lives. Users expect more from their experience with mobile devices, and, as we all know, the best medium to deliver personalized experience on mobile devices are apps. This means that the success of mobile apps is becoming more and more critical in the year to come.

In 2016, in order to run a successful app, you need to make sure that your app engages your users on a more personal level, and that you interact with them on their own terms. Here are a few tips that will help you better achieve this goal.

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How to create engaging app UX

Posted by Ben Dickson on Jan 5, 2016 12:00:00 PM

Smartphones have become intensely personal devices and an inseparable part of our daily lives. As such, our apps must be created in a highly user-centric fashion.

Personalized User Experience (UX) is what every user looks for and expects from a great app. With new trends and technologies constantly surfacing, you need innovative ways to keep your users interested, plus the means to gauge their interaction and engagement in order to obtain desirable results from your app.

If you have experience designing for other mediums, do consider that designing for mobile isn’t just about designing for a smaller screen. It’s also about the context and environment in which these devices are used, the difference that a touchscreen makes to interactions, and even the different relationship that people have with their phone in comparison to laptop and desktop workstations.

With that in mind, here are a few tips that will help you ensure UX success in your app.

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5 Tips To Monetize Your Mobile App

Posted by Ben Dickson on Dec 29, 2015 12:00:00 PM

Given the huge number of apps that are available in app stores and the incessant flux of new apps that are entering the fray, getting your apps noticed is a challenge in itself, let alone making money on it. But it is not impossible. With the right tools and planning, you can make the most out of the valuable time that you’ve spent developing the fabulous app that you’ve just launched in your favorite app store.

In this post, I’ll examine ways that can help you successfully monetize your app, whether it’s a free title or a paid app.

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How To Think Like A Real App Designer

Posted by Ben Dickson on Dec 22, 2015 12:00:00 PM

Many of us who have joined the app community come from contrasting backgrounds. While in many cases, prior experience in a different design and development industry can help a lot in finding your way in the app world, there are also numerous instances where the mindset ported from other domains can be detrimental to your app design learning curve.

In this piece, I will try to introduce you to the right way of thinking like an app designer. Hopefully these tips will help you design faster and with more success.

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5 Tips To Improve Your App’s UI Design

Posted by Ben Dickson on Dec 15, 2015 12:00:00 PM

When developing mobile apps, two very important factors that you have to take into consideration are user interface (UI) and user experience (UX). A well-done user interface can help you overcome other design flaws that your app might be suffering from. Meanwhile, even the most brilliant and innovative app idea can fail if it cannot be manifested in a user interface that meets the preferences and needs of its target audience.

The following tips will help you avoid the common pitfalls that are associated with mobile app UI.

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Introduction To The Basics Of Mobile App Analytics

Posted by Ben Dickson on Dec 8, 2015 12:00:00 PM

For brands that are designing, launching, promoting and investing in mobile apps, tracking the right engagement metrics is critical to long-term success in terms of ROI and growth. Mobile analytics tools are the key to obtaining and measuring data that can help you track the success of your app.

Using mobile analytics tools, you can get real-time app insights, better understand your users and their needs, adapt your app to their behavior and preferences, and make sure they come back for more.

In this piece, I’ll cover the basics of understanding mobile analytics and how to track and use user engagement data.

 

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