Brands are always looking for new, innovative ways to create more efficient ads and improve conversion rates. Trends quickly shift and what works today might no longer be effective tomorrow. For instance, at their dawn, banner ads were one of the most effective advertising mediums. Today, they’re one of the most invasive types of ads with the lowest click through rate.
Presently, mobile advertising is on the rise. Brands and companies are increasingly embracing mobile marketing campaigns. This is especially important since more than half the total internet traffic comes from mobile devices, a figure that is slated to rise in the future.
Today, about 49 percent of digital ad spending is allocated to mobile ads, and by 2019, the figure will rise to 72 percent. With trends leaning toward mobile advertisement, companies are learning to use the personalized experience and unique features of mobile apps to create marketing campaigns that are engaging for their audience and generate better return on investment.
Here are four successful examples of how mobile apps are changing the marketing landscape.