The mobile app journey starts with user acquisition. Part of the challenge is getting users to actually install your app on their device. It takes a lot of effort to keep a competitive edge over hundreds of potential competitors and to convince users to install your app instead of the other contenders.
But as I said, acquisition is only part of the challenge. The rest of it is to actually nudge users into returning to your app after they install it. With so many different apps and games installed on their smartphones, users are bound to forget about your app if it doesn’t offer any convincing incentives. And an abandoned app is just as bad as a non-existent one.
User retention is a vital element in the success of an app. It helps generate revenue (depending on your app’s monetization model), but it also helps generate crucial feedback on the usability and performance of your app, and give you insights on what’s working in your app and what needs to be improved in order to make it a better product.
Therefore, in tandem with running campaigns to generate installs for your app, you need to improve retention and inspire those who download your apps to return and become frequent users. Here are a few tips that can help you do so in a non-invasive manner.