In the previous post, I described steps you should take before publishing your app in app stores to make sure that you hit the ground running and get started on the right footing.
Does that mean that, after you publish your app, you can sit back and relax and watch downloads rates and revenue increase on their own? Of course not. This is just the beginning and you have to do your best to avoid the worst in the hostile environment of the mobile app industry, where many a good title have met their demise because of the lack of sound marketing strategies.
In this post, I will describe several measures you should take after you publish your app in order to improve your chances of success.