As an app developer, you need to effectively market your product as simply as possible. We highly recommend you consider using YouTube to get the word out.
Topics: App promotion
Liam Mcferrin is a mobile dev who released his first app, CUBER, to the Play Store just a month ago. Like so many in our developer community, he’s concerned about the finer details of app marketing, Android device fragmentation, and getting his official rating certifications sorted out.
He’s also 11 years old.
As soon as our dev relations guy told me he in was contact with Liam, I knew I had to find a way to talk to him myself. We set up a Skype interview to quench my curiosity; here’s the best of what I managed to pick from Liam’s super active brain.
As mobile internet becomes more and more popular, mobile apps are slowly but steadily outdistancing mobile web. Digital content is now being consumed more on mobile devices than on PCs, and the growing trend in online businesses is in-app purchases, as mobile users are becoming more inclined to spend money through apps than web.
According to a 2014 report by mobile apps analytics firm Flurry, the average time spent by consumers on mobiles on a daily basis has been gradaully growing, and most of that time is being spent in apps rather than the web browser. This is a trend that has continued in 2015. Another report shows that mobile apps are even taking the lead from TV shows.
In Part 1 of this article, we went over what app marketing is and isn’t. We started out by describing the first steps to successful app marketing, which are the acquisition of users and the setup of a proper analytics system.
Now that you’ve managed to expand your user base and collect useful data about how your app is being used, you’re ready to take the next crucial step in app marketing, which is to interact with your users and to make sure they are receiving the services they need.
In this post, I will give you general guidelines to help your users generate value after they download and install your app.
Mobile apps are a booming industry and a lucrative business. Revenues from mobile applications continue to grow on a yearly basis and new trends are always on the rise.
And now, you’ve gone through the pains of developing your first mobile app and deploying it in your favorite app store. Congrats! But you should know that tapping into this sea of endless opportunities requires more than just coding skills, and building a good app only accounts for only part of the process of creating a successful app.
If you want to make the best of your app, you need to have a sound strategy to make sure that your app is discovered and downloaded among millions of others, and that users become actively engaged in using your app, and potentially spend money in it.
This is the goal of app marketing, the subject that I will be discussing in this two-part article.
Getting a mobile app right is a difficult feat to pull. Getting it right on multiple platforms is even more challenging. It takes the right amount of expertise, planning, and experience to do it right. Favoring one platform and neglecting others can cost you valuable customers. Engaging in all available platforms without having the right tools and developers can lead to even more disastrous results.
Cross-platform development has always been an issue of contention in the mobile app industry, and developers and manufacturers have always been looking for new tools and methods to tackle this seemingly insurmountable challenge. Here are a few tips that should get you on the right track to develop a successful mobile app that will work seamlessly on all popular mobile platforms.
Considering there are more than half a million apps on both the iTunes and Google Play store, you’ve got barely a fraction of a second to secure a potential user’s eyeballs.
The first thing they’ll see before downloading your amazing app will be your app store icon. Don’t turn them away at the door by designing one that’s uninspiring, ugly, or confusing.
Your icon is the visual representation of your app. If it’s is poorly designed, users will likely think your app is, as well.
Beyond impressing your user, it’s important to note that your icon will be used in a lot of places, from your app’s website to its press release. It may be tiny in size, but it looms large. In some cases, it may serve as the foundation by which your app is judged.
Let’s take a closer look at the fundamentals of good app icon design.
If you want to achieve success with your app, you need to ask yourself what people will experience when they find it in the app store.
The fact is, poor icon design, snarky review comments, crappy screenshots, and bad grammar do you no favors.
Your app store presence should be a display of your skill and finesse. So don’t leave potential users doubting your skill and questioning your finesse before they’ve even hit the download button. Consider that without a strong, well-developed app store presence, they may not hit the download button at all.
Here's a basic overview for newcomers of how to make the most of your very own place in the app stores.
It’s one of the best-selling apps of all time. It’s the title that heralded in a new level of success for casual games, with gameplay mechanics everyone and their mother understands. It’s the brand that spawned a legacy, however annoying it might be. And it’s the franchise that gave birth to countless toys, spin-off sequels, a movie, and a small number of retirees.
When you launch your app into any ecosystem, it’s important to remember that you’re basically publishing a press release. Choosing the right images to support your product will be a huge factor in whether or not your app is properly represented and, accordingly, if it is commercially successful. You might not have realized it, but screenshots are actually a huge part of any app’s marketing push.
Choosing the right screenshots to go along with your app’s description in the App Store (or Marketplace) is a critically important step towards presenting the right impression of your work.